Understanding The Technologies Used

For many years now, Adidas shoes have been known to use new technologies that make

sports footwear more comfortable and able to offer utmost support to both professional and amateur runners. In fact, athletes and sports aficionados recognize the rubber shoes made by Adidas because these are known to help enhance a person"s abilities and skills via the use of advanced technology that promotes grace, flexibility, support, and strength. Here are some of the essential technologies that Adidas uses for their running shoes. Read on.

The technology that really makes Adidas shoes popular among runners is the forMOTION. Although you may find similar technologies used in other brands, Adidas is the first one to emphasize comfort in the heel part of the footwear. Runners and joggers know that the heels are the main parts of the feet that feel the impact of running or any other activity that requires footwork. In shoes made by Adidas, a special material is used to separate the heel area into two sections. The main benefit of forMOTION is that it helps lessen the impact on the heels and feet by creating a shoe that follows as closely as possible the natural stride or motion of the feet.

Next, one problem that athletes and runners complain about is sweaty feet. Rubber shoes are usually made of materials that do not allow air to circulate inside. Fortunately, Adidas was able to create CLIMACOOL, a new technology that makes use of breathable materials. When you use Adidas shoes, you will feel more ventilation inside the shoes. This is important in making rubber shoes comfortable and cool. If the materials used in your rubber shoes promote proper ventilation and circulation of air, you will less likely experience smelly feet.

Lastly, you have adiPRENE and adiPRENE +. These are also exciting technologies that Adidas has perfected in order to provide its customers with added support and comfort. The company makes use of a midsole system that is composed of two distinctly molded components that affect how the footwear reacts to each step and gait. The adiPRENE is the material found on the heel area which absorbs impact and shock. Meanwhile, the adiPRENE + is the component that permits the forefoot to bounce and step forward easily. The combination of these materials is actually what makes Adidas shoes very effective in releasing energy that helps runners propel their foot forward and at the same time reduce impact.

by: David Hawkins

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