Use Your Name Brand to Market Your Business Or Service
Use Your Name Brand to Market Your Business Or Service
What is a name brand? It is the picture or image your potential customers have of your business or product. Your brand consists of both real and imaginary components. An example of a real element would be your domain name printed on your letterhead. An example of your "image" component would be your slogan or tagline; something read or spoken out loud.
A well thought out domain name is certainly a good place to "push" your brand name. Can your brand and domain name be one and the same? It would make it easier for potential customers to remember your business or service when they are ready to buy. This marketing technique is so powerful that it might be worth changing your domain and business name to take advantage of this idea.
Printed materials, stationary, envelopes, bumper stickers, mouse pads, pens, calendars, coffee mugs and on and on can be used to get your name brand out in front of your potential customers. Try to work your logo, brand and domain name into one neat marketing plan. This too is a very powerful technique.
Advertising promotions, tag lines, product names, paid and unsolicited endorsements can begin and end with your name brand. Your goal is to keep your name "out there."
Blogs offer a highly compatible branding opportunity when utilized with your website. The two work so well together it is almost a no-brainer to have a blog. If you do not have the time or are not interested in blogging, hire someone to do it for you. Your product or service branding effort will be well worth the expense.
Your website is a perfect setting to promote your brand. Often your name brand will point the way to your online store or act as a "sign post" for Internet searches. Utilize SEO techniques to augment your brand whenever possible.
Phone numbers can often be customized where the four, seven and nine digit numbers can spell out something easy for the customer to remember.
Use your email signature to promote your brand.
Your logo can be designed around your name brand. Anything to help your potential customers remember who you are and what you are selling makes for a good logo.
The purpose of a brand is to provide the consumer or shopper with an easy to remember and recognizable image of you and your products.
Good name brand management will increase the probability that your service or product will be purchased.
If your target audience does not remember your
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