User-generated Visual Content: Understanding The Supply-Side Motivations

User-generated Visual Content: Understanding The Supply-Side Motivations

Today many Web-based businesses depend on content created by their audience and yet they do not know what motivates the people who provide the crucial photos and videos, and how they are different from the more common viewers.

User-generated Visual Content: - Understanding The Supply-Side Motivations surveys hundreds of popular content creators and analyzes their reasons, compared and contrasted against a control group of average Web users. The findings show what motivates the primary producers of user-generated content on popular websites, and how these people differ from the majority of Web viewers.

Future Image surveys almost 2,000 members of one of the top photo- and video-sharing websites. The answers to more than 20 questions are compared and contrasted in charts and graphs that show the differences between a control group of random users and a selection of the most productive, most popular content creators.

The full report questions content creators on:

* their levels of sharing activity

* their motivations and subject choices

* the need for attention and community

* the desire for making sales.

The report also includes extensive interviews with executives from Webshots, Simple Star, Corel, iStock, muvee, Filmloop, and Pure Digital, as well as a chronological compendium of two years of news articles on user-generated visual content from The Future Image Weekly Briefing information service.

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