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Uses Of Qr Codes In Marketing

The technology in the world is changing at a fast speed to ensure that people are

provided with easy ways in which they can go about their daily activities. These technological changes are witnessed in various spheres such as business. It is evident that business is one area that has attracted so many people, thus there is need to make it easy to buy and sell products and services from any given place. There are many technological changes in business in current world, and one technology that has stood from the rest is the use of QR codes.

You must have heard of this term QR codes or maybe come across funny and unique looking little white and black graphics on products or online. These codes are known as quick response codes and are available in 2-D bar codes. These codes have definitely replaced the bar codes that were used on products in the past years. These codes are now commonly used in the business world market products in one or another and also promote businesses in many ways. Here are some ways that quick response codes can be used.

Social platforms and websites; these codes can be used on websites and other social platforms sites or blogs to promote business. This can be achieved when they are added on social profile information or contact page. In this case, surfers can scan them and immediately import any information they need about you or your business.

Business cards; quick response codes can also be used on business cards as a way of promoting a business. This is witnessed in a way that they are printed on these business cards that are predestined to take contacts to your online video presentation or brochure. In this case, the contacts taken can be used for text messaging. Many businesses have adapted to the use of text messaging as an easy way to reach a large number of clients easily.


Product casing; when packaging products, it is recommended that these codes should be printed on the packaging or boxes so that they can direct clients to online tutorials, guides, instructions and so on.

Adverting; this is an important tool in promoting your business in a way that you can have the codes printed on your print and online adverts which can directly link customers to online order form or product information. These quick response codes can also be used n press releases for additional information.

The use of quick response codes which are popularly known as QR codes has become the style in most businesses in promoting business and ensuring that they are known to a large number of people. A business can also make use of text messaging which has been established to be a potential and result oriented marketing tool.

by: dessyrene
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