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Using Non-aggressive Persuasion Techniques

Traditionally, persuasion techniques are seen as a way to make more sales and can appear to be aggressive in nature

. Yet getting another person to understand and believe you and persuade them to trust your point of view in any situation doesn't have to be an aggressive attack. Influencing another person is possible through simple actions and comments that don't appear to be related to the topic at hand.

Persuasion techniques often work best when you can see the other person you are trying to persuade. Therefore, having a conversation face-to-face is ideal when you are looking to change someone's mind. Working solely through emails can lead to misunderstandings as language gets misinterpreted. Even on the phone, not being able to see the facial expressions and body language of the other person can work against you.

Some persuasion methods involve dialogue. During the conversation, ensure that you agree with minor points that the other person has raised, or even raise them yourself. These points should not be particularly important to the overall thrust of the conversation. In this way, you show how you agree with the other person so that they will again subconsciously identify with you and it will be easier to sway them to your way of thinking.

Persuasion techniques are only partially about what you say. The rest of it is about body language and about what is going on beneath the words. To be truly effective at the art of persuasion, it is best to use a mix of techniques. This avoids any one approach from standing out, and allows you to discover which method will best work on the person you are speaking to. These techniques can make you very successful at persuading others to see things the way you want them to.


There are many techniques that can be used to get what we want from other people. Sometimes it is just a matter of doing simple actions and making minor comments that will be helpful in getting another to believe in your point of view.

by: Andrew Murray.
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