Using Promotional Business Items As A Marketing Tool

For every business, the decision to bring on marketing support is highly individualized

. When a business is ready to promote a new product or make progress in bringing in to customers and clients, a marketing department is a need. Many businesses confuse sales with marketing. For instance, they equip their sales reps with a series of custom folders and brochure printing collateral and hope to have a face to face conversation. Unfortunately, a sales team going from door to door or making cold calls are not the key way to drive in new business.

It has become more important to take in warm leads to bring in new business. People and businesses have become colder to phone calls and sales meetings to drive in new business. Before a sales rep enters a door and gets hand custom printed folders with information, a certain level of interest needs to take place. This is where marketing and sales separate. By taking a structured approach to the marketing process can help in driving in new business.

Businesses use several marketing essentials to create qualified leads. For example, trade show marketing is used to gather interest by attendees. If an individual attends a trade show marketing event, they have a certain level of interest in the businesses who are presenting. It becomes more important to capture the attention of that audience. Promotional business items are a connection between the sales representatives and the customers. Too often businesses utilize trade show marketing and just hand out promotional business items without the conversation and qualifying. Custom Promotional Products should be used as a tool to allow the prospective customer to remember the new business. These items are unique and practical such as mobile phone cases, tablet covers, and simple items such as custom mugs. As the customer is using their items custom promotional products routine the brand and the conversation remains relevant in their mind.

Print Production companies using promotional business items as a means of showcasing their skills at trade show marketing events. For example, they wide format printing and large format printing to create the most elaborate booths on various printing material. At those events custom printing companies often give discounts on bulk print production for customers. They provide affordable, high quality custom printing on posters, flyers, die cut folders, catalog printing, large format printing, and more. They also demonstrate a stronger tech innovation with online order-processing and same-day turnarounds.

Along with the custom printing, print production companies take into consideration the business variable involved with using Promotional business items and custom printing. For example, targeting the young adult generations require design work which is modern, sleek, and alluring. The creativity and colors should not show make them feel like minors. This group requires large printing expenditures, as the print for this demographic is expensive. Therefore the concentration shouldnt solely be on the printing production, it should also be on the promotional business items which would make them feel as if they are in the loop.

by: Martin Karnick

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