Why Most Businesses Give Away Free Promotional Clothing

Promotional items are commonly used by businesses to accomplish many goals when interacting with customers

. Giving away a promotional item is a great way to break the ice and will also immediately create a desire for reciprocity in the customer. When people receive things for free, they have a desire to return the favor by at least giving the business some attention. One common type of promotional item is promotional clothing.

Endless Exposure

Imagine how much exposure a business would receive if its customers chose to walk around and advertise a company for free. For decades, businesses have been giving away promotional pens, bags, and even USB flash drives. The key to having success with promotional items is to give customers items that they will find useful and that they will carry around with them occasionally. What type of promotional item would be more well-suited for this end than that of promotional clothing.

While a television station only runs advertisements so long as it continues to receive payments, clothing will continue to serve as an advertisement until the logo fades or until the clothing is finally relegated to a landfill. After overcoming the initial startup costs, the promotional item will bring in an increasing return on investment, but only if the item is useful enough that the owner is willing to use it. Fortunately, people always have a need for more clothes.

Designing Effective Clothing

For clothes to be effective promotional items, the clothing must have the company logo and name displayed on the clothing. However, the clothing should not be ugly and instead be something that the customer would want to wear. If the business has a website with a short and memorable address, the website URL might fit nicely on the clothing.

People who wear clothing with company logos on it send the message to others nearby that they support the business enough that they are willing to wear clothing that promotes it. This type of clothing also can be effective when given to employees, since they will be informed enough to explain to people what the company does when they ask questions.

Common Types

Clothing used for promotional purposes can come in different forms and businesses can benefit from giving away different types of clothing. Some of the most commonly used types of clothing used for promotional purposes include T-shirts, baseball caps and polo shirts.

Saving Money On Prints

The most cost-effective way to order clothing is to order it in bulk. Each print run is less expensive than the former due to the initial costs of creating the printing screen. Companies can choose to give multiple articles of clothing to each employee or can attend a promotional event and hand free clothes out to people who attend the event.

A promotional T-shirt, hat or sweatshirt can be effective for businesses of any size. For small businesses, they are an excellent way of sending a subtle message that the business is legitimate, with promotional items serving s a milestone. But larger companies are seldom taken seriously if they do not have some time of promotional item that they can give out.

by: Raymond Leggett

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