Using Real Estate Data Services To Develop Business Relationships

Modern Internet technology has brought about a new phase of marketing

. The real estate marketplace now has online real estate data services that bring all the players together in the search of accurate market information. The data provided gives the players insights on market trends without affecting the information output. A serious businessman ought to have these real estate data services on their real estate website in order to have an advantage over their competitors.

One of the most popular online marketing strategies is called mass customization, whereby a business relationship is nurtured through a virtual interaction. A real estate website can collect the data regarding prospective clients’ tastes, preferences and dislikes, and use the collective input to customize their marketing materials and productions. This is what is called smart marketing.

The smart technology has now enabled real estate companies to develop their existing customer and prospects databases. The technology provides a platform for contact with the target market, thus facilitating the building of the relationship between the businessman and the prospective clients. There are many types of real estate data services, all aimed at achieving this.

All the available varieties of these real estate data services share some fundamental concepts. They use variable data technology, and integrate it with mails and the web to launch marketing campaigns to individual prospects. The results are increased response rates and improved ROI.

The campaigns are started with a listing of the prospects, which is followed by sending of personalized direct mail postcards to them. This leads to pURLs (Persistent Uniform Resource Locators), which are personalized micro websites. These pURLs address them directly, incentivizing them to complete forms with their full contact details. There are videos and other marketing pieces on these sites that are geared towards capturing their interests.

Completion of the forms enables the development of the theme of personalization in the campaigns. When the real estate data services used are flexible, they enhance this personalization by allowing the liberty for designing, developing and customizing a unique experience suitable to the prospects. Thus, the marketing newsletters and emails containing events, promotions and various other offers are customized accordingly. In the process of trying to advance relationships, a few prime real estate properties even get sold.

Harnessing several real estate data services produces the best results. They enable processing of numerous streams of data simultaneously. Information is collected instantly and with no perceptible influence over the input, and it enables the enhancement of profits and reduction of risks. The trick in achieving such results lays with the selection of the real estate data services that are most compatible and useful to the website.

There are tools that are used to provide these services, and that use the most advanced technology data distribution protocol. They should have user-friendly interfaces to enable convenience and ease when organizing the data feeds for publishing. As with any business enterprise, the objective of using data services is to increase revenue and reduce expenses. Therefore, the real estate data services used should be cost-effective and able to yield profitable results.

by: Jenny P. Franklin

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