Vacuum Cleaner: Walk The Edge In The Household Appliance Industry, Small Electrical Appliances?

With a broom or vacuum cleaner? Once upon a time that the vast majority of the minds of consumers is not a problem

. A 2004 survey for Beijing, Shanghai and three cities, showed that only 18% of respondents have a cleaner home, only 5% of respondents would expect to buy??? Vacuum cleaner or even in the eyes of many people "do not need the small appliances. "

Small appliances such as vacuum cleaners, in fact, more than large appliances reflect the family's economic level and quality of life requirements, and cleaner use of it lingering in the edge of the market. Statistics show that for small appliances with the same

Kitchen Appliances than the vacuum cleaner sales of only a few one-tenth of the market! More drama means is that China is the largest exporter of vacuum cleaner, the annual exports of about 20 million units, while domestic annual sales of about 200 million only.

Recent years, with national economic development, people's income,

Home More and more comfortable and refined environment. Traditional cleaning tools such as brooms, mop, has less and less suitable for home facilities, which produce vacuum cleaner manufacturers, the market will undoubtedly see rapid development of "dawn."

Vacuum cleaner so it will "fly into the homes of ordinary people" yet? No, the fate of the vacuum cleaner does not just depend on people to change their attitudes, in fact, the vacuum cleaner "small appliances" property??? Functional unity and the strong substitutability??? To a large extent arrest caught the footsteps of its popularity. Therefore, the vacuum cleaner can be said that "small" appliances do "big" is a vacuum cleaner into the "mainstream" benign purposes appliances.

High penetration rate in the vacuum cleaner in Europe and America developed markets, high market share is not the vacuum cleaner when the "small appliance" vendors. Global consumer giant

LG On the use of "MM" (multi-mode) for the development, it brings versatility, so that the only vacuum cleaner has been out of the traditional function of defining, not only cleaning but also set sweep, wipe, wipe, and many other functions in one also applied a number of advanced

Health Technology by the market to wide acclaim. LG held in Nanjing this year, the size of a large white new conference, the breath launched 9 distinctive new vacuum cleaner, and said the market will shift focus from U.S. and European markets to China's huge market potential to, and adhere to the technology-oriented high-end market

Strategy . Appliance industry veteran, a vacuum cleaner on the market prospect in China, a meaningful conclusion: China's vacuum cleaner market is the "seller", not the market is not

Competition In fact, vendors in this market has been gathered, but the potential relative to the market, all manufacturers have gained market share is negligible, in the Chinese market is also not a real competitive advantage

Brand

; In fact, the manufacturers, China's vacuum cleaner market is "vast, promising," Who can jump out of competition, homogenization, who can take the lead in changing the vacuum cleaner's "lifeline", who had hoped the market, "ruler" .

Vacuum Cleaner: Walk The Edge In The Household Appliance Industry, Small Electrical Appliances?

By: frbiz2@163.com

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