Vertical Integration Of Upstream Plasma Enhanced China's Voice
Although as a whole, Plasma TV Not keep up with market growth LCD TV
, But upstream Panel The market situation, plasma TV As this year's strong performance in the global market, the current upper panel is full HD panel piece in particular there are signs of high growth.
Significant increase in shipments of full HD panel
Former Ministry of Information Industry issued a standard definition TV, a big impact on plasma manufacturers. Quite a few people think that high-definition 50-inch plasma insurmountable Kaner. In fact, this understanding is wrong. Technically, 50-inch plasma TV is entirely possible to do high definition. From the plasma TV market in Europe and the United States performance, 50-inch plasma TV to achieve the following meet the requirements of our high-definition standard is only a matter of time.
Including the face, including the huge Chinese market, global market, have said the giant plasma panel will not give up, and this "commitment" performance quickly. When the liquid crystal panel
oversupply on the crisis, while the plasma panel market growth there. Market research firm DisplaySearch recently released report shows that the second quarter of this year, greatly increased plasma panel shipments reached 3.5 million. 1080P (Full HD) products shipments increased 89% over the first quarter of the year, up 333%, 1080P of the total rate of plasma panel shipments reached 21%.
The report said the market demand in North America and China is not ideal, but demand remains strong in other parts. Especially the 1080P products launched, making the global plasma panel shipments grew 54% last year, the amount shipped over 6% in the first quarter, compared with growth of 28% over the same period last year.
46 inch Full HD plasma panel introduction and market penetration of 50 inches, so 1080P (Full HD) panels in the second quarter of good growth.
32-inch plasma compared to the previous phase of rapid growth, due by the end of March to April this year, China made the second quarter, inventories increased 32-inch plasma panel shipments in the first quarter fell 25%.
DisplaySearch noted that in developed countries, 1080P products in the 40-inch and above LCD TV market share has reached 72%, so the makers of plasma panels and whether it will have the ability to 1080P technology the key to its future competitiveness .
Upstream integration to accelerate
Strengthen cooperation in the upstream, the plasma camp is now a larger chip. Just recently, Hitachi and Matsushita Electric Industrial Co., Ltd. jointly announced that they would strengthen Flat Panel TV Aspects of collaboration. At the same time shows to stop production in 2009, Hitachi plasma TV with a glass substrate, turned Matsushita Electric to purchase the substrate.
Hitachi announced the cessation of production of plasma TV with a glass substrate, the first time outside in a statement, the statement says: First, Hitachi and Matsushita will strengthen cooperation in flat-panel television displays; to stop the production of glass panels, steering Panasonic Electrical procurement; Hitachi will continue to plasma modules, machine design and manufacturing. Second, will further strengthen Hitachi flat-panel TV business, making it a stable income business. Hitachi to make flat-panel TVs more competitive, high value-added product development, cost reduction will be the focus of the future.
Wei Xudong, said Hitachi plasma TV to stop the production of glass substrate, making the procurement steering Panasonic Plasma screen glass substrates, is to strengthen the industrial chain integration, in order to reduce costs and respond to increasingly intense competition in flat-panel TV industry . The practical effect will be to bring the plasma TV industry chain efficiency, cost savings. In fact, the Hitachi plasma TV screens will boost investment and R & D efforts.
Vertical Integration Of Upstream Plasma Enhanced China's Voice
By: erenber
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