We Are Launching A New Website... How Will People Find It?

We Are Launching A New Website..

We Are Launching A New Website... How Will People Find It?

Well, hopefully, you considered SEO during the building phase and the site is SEO-ready. By that, I mean, you've implemented the fundamental tactics that help make your site search engine friendly such as: keyword driven live content, title tags, description tags, keyword integration, xml sitemap, and share buttons, for starters.

So now you're ready to go live, how will we increase traffic to our new website?

This is where your online strategy kicks into high gear. Your online strategy is a marketing plan for your website which includes many levels of tasks and tactics that require ongoing attention. So where do you begin? I'm

going to divide the tasks into 3 parts: Absolutely Necessary, FREE Web Strategies, and Web Strategies thatrequire a budget.

Absolutely Necessary

1- Go back to make sure you've integrated the basic SEO functions I've mentioned above. This will be your foundation on which to build and help in your organic search rankings.

2- Make sure you have an email signup module built into your website to continually gather names and build a database of customers and prospects otherwise know as lead generation.

FREE Web Strategies - (My top 14 Free Web Strategies)

1- Submit your website URL to as many search engines as possible.

2- Google Analytics - Take advantage of this Free Analytics Tool! Simply input a line of code into your site which enables Google to monitor and send you reports about your site traffic data and other very useful information.

3- Take advantage of other incredible and free SEO Tools such as Yahoo Site Explorer, Keyword Spy, Google Website Optimizer, Google Keyword Tool, Rank Checker, SEO Centro, Google Alerts.

4- Blogging - Have your own blog as well as identify and comment on other blogs in your category. Also provide information or products to them. It's better to have a separate URL for your blog and link your site to and from it.

5- Social Bookmarking- A method for internet users to share, organize, search, and manage bookmarks of web resources.

6- Social Networking - Build following and interact with customers through social media, Twitter, Facebook etc.

7- Word of Mouth - Join and participate in groups, forums and blogs related to your business and engage with your audience.

8- Word of Email - Everyone on staff should include the website link in their email signature,

9- Display URL on everything possible from stationery to your car to giveaways

10- Post Free Classified Ads

11- Respond to Craigslist Postings that relate to your business.

12- Article Marketing - Submit related "expert" articles to free article sites like Ezines, Suite101, GoArticles, ArticleBase and there are hundreds of others.

13- Press Releases - Craft an interesting press release, include link to your website and distribute the release through an online distribution service such as PRWeb.com

14- Study the Competition - understand trends in your industry, join their email lists, gain insights into competitors promotional strategies and integrate them into yours.

Web Strategies that require a budget

1- Launch Party! Get the Buzz going.

2- Pay Per Click Advertising like Google Adwords, Facebook Ads.

3- Email Marketing - send newsletters, promotions, useful information that keeps redirecting people back to your site.

4- Banner Advertising on targeted sites.

5- Retargeting - Finding new customers by targeting the recent search history/actions of hundreds of millions of users.

5- Conduct Surveys - Get feedback from your customers or focus group through brief automated surveys through survey service like survey monkey. (low cost)

6- Promote at industry events and shows through speaking, giveaways, having a booth, etc.

7- Print Advertising and outdoor are also great options.

The first step to online marketing and strategy is commitment and the second is goal setting. Web strategy is part common sense, part technical know how; part trial and error, part rigorous planning; and a good dose of experience. Start with what you know, learn more about what makes sense for your business and set realistic goals. Each one of these items has miles of information on the web. A successful online strategy requiresconsistent and continuous maintenance so decide which tasks are DIY and which might require a pro. Good Luck!!

To implement these and other great marketing strategies, contact Thinkhouse or visit us atwww.thinkhouse.com for more information.

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