Web 2.0 Technologies For Online Businesses

I'll just talk briefly about web 2.0 technologies and the way that I see it

. It does depend on the client. When a client comes to us, you need to think about who your target market is. If my target market and my avatar, my ideal client, is a sixty-year old person because I'm targeting to retirement villages or something like that, you need to think about understanding who that is.

Web 2.0 is not suitable for every business in my opinion. The good thing is, though, you get to meet clients where they are. You may need to go over on Twitter and look for data over there, so it's meeting the client where they are. The problem is at the moment, and it is that age old debate, how do you analyze the return on investment for the time spent? It can just be a big black hole where you go there and you find yourself reading other people's Twitter streams and navigating around Facebook to see what friends are doing and that type of thing. It can be quite a time drain.

You need to definitely shift into that space if your target market is over there because the real thing, and I suppose this comes from a little bit of inspiration from Gary Vaynerchuck and if you haven't googled him, make sure you put that down as a name of someone to look at. He talks about the idea of just showing the customer and client that you care. So it's engaging with them, it's opening up the levels of communication between you and them and it's building that relationship. So from that point of view I think it's definitely worth doing. He's got a great book, Crush It!

The other thing as well with the web 2.0 applications, you need that ongoing maintenance and management and that type of thing. You can't just put up a Twitter page and then let it sit there and hope that you're going to get 100,000 followers overnight. It needs to be used it productively. This is all in terms of using it for local business.

I have a different stance when I'm building my own personal brand, but building a brand for local business, use it for engaging with clients, keeping them informed about what's going on and keeping them up with industry news, pretty much just showing that you're on the cutting edge.

From my personal perspective, I think for local business, Twitter is not a great thing. I think where it will work really well is where you can actually do search streams based on the country the tweets are coming from.

To give web 2.0 technologies a bit of a context, for people like Telstra and Medibank Private and some of these big companies that are basically Australia based brands, they can actually target and search Twitter for anytime that Telstra is mentioned or the Commonwealth Bank is mentioned. They get in that conversation and make sure it's not negative and be responsive and so on. That's where I think Twitter works really well.

by: Jimmy Cox

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