Web Marketing Strategies Electricians
Electricians Web Marketing Online Strategies
Whether your electrician business is large or small, a well-developed marketing strategy is essential for growth. In today's tough economy, it can be very tempting to cut back on your marketing spending. But that's the last thing you should be doing if you want your electrician business to stay competitive and thrive in this difficult environment.
To effectively market your electrician business, you need a plan. A marketing plan can incorporate several strategies, including direct mail campaigns, Yellow Page and newspaper advertising, and even TV and radio ads. And no electrical contractor today can expect to grow their business without an effective Website and internet strategy.
Directing marketing campaigns include strategies like sending out postcards with monthly specials, and newsletters that provide customers with useful information about comfort, safety, and savings around the home. Both of these are excellent, cost effective ways to retain current customers.
But how do you attract new customers? Traditionally, many electricians rely on Yellow Page ads and Service Listing sites. While this is something you should do, the usefulness of such a strategy does have its limits. For one thing, your business ends up being listed with hundreds of other electricians. These formats don't make it easy for you to communicate to your prospects what sets you apart from the competition. It's basically the luck of the draw if a potential customer decides to dial your number over all the other electricians listed along with it.
You get somewhat more mileage from a newspaper ad, or a TV or radio spot. Of course, this type of advertising can get expensive. Did you know, for example, that some marketing experts recommend a small newspaper ad be run for 52 consecutive weeks just to build name recognition? With newspaper ads, as well as TV and radio commercials, you also have to hope that your prospects see it or remember it, and your business name when they have a need for an electrician. Unfortunately, there's no way to guarantee that.
That brings us to a Website, which is probably the most cost effective marketing strategy an electrician can employ right now. When a prospect visits your Website, the focus is solely on YOUR business and the services YOU offer, no need to worry about the competition. With a Website, you can advertise monthly specials, allow customers to print out coupons, and even publish customer testimonials and photos of finished projects. A Website can also make your customers' life a lot easier, by enabling them to contact you with just the click of a mouse.
A well-designed Website can also augment your other marketing strategies. You'll be able to list you Website address on business cards, phone directory ads, and other promotional items. Today, most consumers expect businesses to maintain a Website, so when they see your address on say, a business card, they'll know they've found a true professional.
If you do go to the trouble of building a great Website, you'll also want to employ some Search Engine Optimization (SEO) strategies to maximize its potential. Good SEO strategies will make sure your site is among the top ten potential clients see when they search Google, Bing or Yahoo for an electrician in your area. If your Website isn't one of the top ten prospects find when they search for an electrician, they'll probably never even look at it. If that happens, the Website really isn't working for you.
Building, maintaining and optimizing a Website is vital if you want your electrician business to succeed today. But like most business owners, you're probably stretched for time and money. Fortunately, employing a great internet marketing strategy doesn't have to require too much of either. To learn more about easy and affordable internet marketing strategies that will grow your electrician business, check out this Website:
www.websites-for-electricians.com.
Web Marketing Strategies Electricians
By: Jay Gold
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