Website Improvement And Website Redevelopment

If you are dissatisfied with your website and it needs an upgrade

, there are many identifiable reasons for it. With a little work in capable hands, your website can improve immensely, keeping it current and competitive. If you want to amass major web traffic, there are important checkpoints every website must meet.

Putting it Into Words

Contrary to popular belief, the most important thing on any website is the text. Flashy graphics and animations may appeal to someone who has stumbled across your site, but in order to be taken seriously and earn return visits, the words do the work. This is therefore your first stop for revamping your website. A thorough edit of your web content from an experienced set of eyes can give you valuable insights on rephrasing and reformatting your text. People enjoy the visuals on a website, but its the words that they connect with.

Keywords are crucial on your website. These are what get flagged and direct people to you when they perform a keyword search in any search engine. With the right research, you can get an understanding of what the most popular keyword searches are, and then incorporate these words or phrases at maximum density into your text.

Keeping it Simple

The simplest websites sell the most. This is because people seeking information are naturally turned off by clutter. A busy, confusing website will get ultimately rejected in favor of one that is clean and navigable. A word to the wise: skip those flash intros you see on far too many websites nowadays. They are a waste of time, money and effort because many visitors skip them when they have the option to do so. Others are deterred completely and leave the website. If you want to include Flash on the site, save it for a main page, or for a specific application or feature that you want to highlight. Another page element to avoid is the use of blinking, flashing, or overly-transitioned text. Thanks to the influx of Internet ads, scams and spamming, web users are trained to ignore flashy dialogue boxes and close them where possible.

Think Like Your Visitors

This is really important. You know how irritating it is when you are prohibited from visiting a webpage because you need to download and install a plug-in. Make sure this doesnt happen on your website. It is a huge annoyance and deterrent. Applications like the ActiveX control are only acceptable for some video game sites and movie sites. For a business website, avoid these. Your visitors want easy access to the site, and they also want familiarity. Keeping standard link colors achieves this. Using blue for an active link may seem traditional and boring, but it works.

These hints are only the tip of the iceberg when it comes to web redesign. With a proper overhaul of your website, it can be running effectively and generating tons of web traffic in no time.

by: Avaon Christopher

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