Website selection

Earlier, telephone used to be the main means of reaching prospects

, but now approximately 80 percent of people use internet frequently or occasionally either at home or at office. Getting recognition on web is easy but for that you need to think what elements are required to build the web presence, the asset that speaks clearly about the professionalism and dedication of the company. It is whether you want a real or fresh look for your old website or you want a new one, you have got several options to choose from. You can design and develop a customized website using web design software. Make use of web templates and themes to compose the site quickly. And the last option is to hire a professional web designer individual or an agency. The main choice depends upon the budget, time and effort. Earlier when web was introduced, the big businesses used to make a simple home page or an electronic catalogue. Calculating the budget for website design is of no use as internet has become fast moving channel for advertising and promotion of the business for potential clients anywhere in the world for 24 hours a day for the whole week. The main aim should be to design for the best possible website to showcase your brand image along with the products and services of your company. The website is as same as your shop window, so it is very important to have the most attractive, sophisticated and easy to access website for your company.

As a website gives you the online presence for 24 hours a day for the whole week, The consumers require to know your web address which they can easily get from your business card, letterhead, email etc to contact you for the products and services at any point of time. A website design proves to be a cost effective and a convenient means of communicating with the existing clients and contacting with the new ones. Through this you can easily keep them informed about the developments and offers for your business. The website helps to promote the company's brand and image. There are three major points you should consider while designing your website are creativity, point of contact, and expansion. By creativity we mean how creatively you present your information, products and services of the company to the world. The website should act as a major point of contact; anybody can easily be able to contact you over internet. The website is always open to a larger market for the prospective clients; you can easily increase your local client base with the presence on the web.

Website selection

By: Garima Saluja

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