So what is article marketing anyway? I get this question a lot. Article marketing in its simplest form is a type of advertising where people write articles to gain exposure for a product or service. Article marketing is extremely popular because it is virtually free advertising. This article talks about how to write a quality article.
What is Article Marketing and Why is it Important
As explained, article marketing is the act of writing articles to draw attention to a product or service. It is important to note that article marketing is a FREE way to drive traffic to your website or promotion. That explains its importance in and of itself!
Article marketing is a form of Internet marketing. There are several other internet marketing methods, such as email marketing and pay-per-click advertising. My advice is to leave that to the seasoned veterans and stick with article marketing. It gives you earning potential without the overhead costs. I'm a firm believer that you don't have to spend a lot of money to make money.
Choosing Good Keywords
Choosing good keywords is a fundamental part of article marketing. Keywords are what people type into Google (or other search engine) to find information. The purpose of marketing through articles is for the consumer to pull up your article when they search.
In order for your article to be found you have to choose low competition keywords. The best way to choose good, low competition keywords is to use a little common sense coupled with a great keyword tool.
Submitting Written Articles
Once you've written a well optimized article you will need to submit it to an article submission site or directory. These can be particulary useful because they have authority in Google that your new website won't have. This is the boost you need to get to the front page of the search results.
Article marketing doesn't have to be complicated. But there are a few critical techniques that you would need to know in order to be successful.