Whoopi, Lionsgate and Augme (OTC:AUGT) Hit New 52-Week High
Whoopi, Lionsgate and Augme (OTC:AUGT) Hit New 52-Week High
Where's Whoopi Goldberg Watch The funny and likable actress/comedian has been flying under the radar in recent years, but yesterday I ran across her name in a company press release that hit a new 52-week high. Augme Technologies (OTC:AUGT) was the lucky winner jumping 18 percent to $3.24 per share on heavy volume of nearly 800,000 shares compared to its average daily volume of only 123,000 shares.
Augme announced that it will be joining Lionsgate films as the marketing arm for an upcoming feature film named "For Colored Girls" with a cast featuring several prominent actresses including Whoopi Goldberg.
Augme is a technology and services leader in interactive media marketing solutions that offers the only end-to-end mobile marketing platform. The company announced that it has launched a mobile marketing campaign with LIONSGATE for its upcoming universal-themed feature film, For Colored Girls. The picture, written for the screen and directed by Tyler Perry, is based on Ntozake Shange's Tony Award winning play, "For Colored Girls Who Have Considered Suicide When The Rainbow Is Enuf," which takes the audience on a poetic exploration of what it is to be a woman of color.
The film has a strong female ensemble cast, including Janet Jackson (TYLER PERRY'S WHY DID I GET MARRIED TOO?, POETIC JUSTICE); Loretta Devine (CRASH); Kimberly Elise (TYLER PERRY'S DIARY OF A MAD BLACK WOMAN, THE GREAT DEBATERS); Macy Gray (LACKAWANNA BLUES); Thandie Newton (CRASH); Phylicia Rashad ("The Cosby Show"); Anika Noni Rose (DREAMGIRLS); Tessa Thompson (MISSISSIPPI DAMNED); Kerry Washington (the upcoming NIGHT CATCHES US); and Whoopi Goldberg (THE COLOR PURPLE). Augme's AD LIFE mobile marketing platform will enable consumers to interact with movie posters and other marketing collateral to explore added online content, leading up to the film's expected November 5, 2010 release date.
"Audiences are constantly seeking additional information on the films that interest them," said David Apple, Chief Marketing Officer at Augme Technologies. "By working with Augme to create this mobile marketing campaign, LIONSGATE is placing that information and rich experience at the prospective audience's fingertips at the moment their interest is peaked."
"This is a profound and moving film whose characters will resonate deeply with the audience. Augme worked very closely with us to extend and enrich this relationship through Living Portraits,' and we are excited to work with them to provide the audience with this level of experience," said Danielle DePalma, VP, New Media, Theatrical Marketing, LIONSGATE.
FOR COLORED GIRLS weaves together the stories of nine different women Jo, Tangie, Crystal, Gilda, Kelly, Juanita, Yasmine, Nyla and Alice as they move into and out of one another's existences; some are well known to one another, others are as yet strangers. Crises, heartbreaks and crimes will ultimately bring these nine women fully into the same orbit where they will find commonality and understanding. Each will speak her truth as never before. And each will know that she is complete as a human being, glorious and divine in all her colors.
For more information on the film, please visit http://forcoloredgirlsmovie.com/.
Augme is a technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications.
For more information visit
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