Setting up a website with all the features you need does not have to be expensive;
there are web solutions which can provide you with all the tracking and income data, storage, ample bandwidth, and unlimited website modifications. You as the business owner want to have the ability to make any modifications on your own without sourcing out to a webmaster. Lastly, you want to have a support component that can help you with your website providing help to drive traffic by getting your site listed on all the popular search engines like Google, Bing and etc. so customers can find you and this support should be here in the USA. As a business owner you want to take advantage of the internet as a means to make your business more profitable at the same time your website should be as trouble free as possible so you can focus on what's most important, your business.