Why More Businesses Are Going The Sms Way To Reduce Cart Abandonment
As the problem of abandoned carts continues to get more attention from online marketing
professionals, new and more effective solutions seem to come up. Today, talk of incomplete checkout processes to an online business consultant and they will quickly mention SMS mobile marketing as one powerful solution.
While some businesses take up this marketing strategy just because they are swept up by the SMS and mobile marketing waves, those that seriously know its benefits carefully plan to use it. There are several factors behind the success of this new trend and we will look at some of the most important in this article.
Guaranteed communication
Although text messages can be sent to landline telephone numbers, the practice is most common with mobile phone numbers. Whichever the case, the use of short messaging services to communicate with potential clients provides almost a guaranteed method of communicating. People often check their telephones to see if there are messages that require their attention. Using SMS mobile marketing therefore offers a sure way to deliver the message.
There are twice as many SMS users than email users
Before SMS mobile marketing was completely embraced in the world of online business, email marketing was the dominant marketing method. While there are many users of emails today, most of them are not active. The number of active SMS users in the world is more than twice the number of email users.
Going by that, it seems that SMS marketing provides the opportunity to reach a wider audience than email marketing. Everyone, in almost every part of the world today uses mobile phones, despite the age or social class.
The message reaches the target at the intended time
The timing of the message when responding to abandoned carts is crucial if it is to be effective. This is where the power of SMS mobile marketing lies. It delivers the message at the time that the marketer deems to be the optimum time to elicit a response.
On the other hand, if email marketing was to be used, there is a possibility that the recipient will check their mails long after the message was sent. By the time the message was sent the recipient could have changed their minds or even purchased the products from other providers.
Invokes immediate response
The customer, upon receiving the text message on their phone, is more likely to react immediately. If the text message serves to answer questions that the client was having, or convinces them completely that the product is worth buying, then the customer simply goes on to complete their buying process.
On the other hand, the text message could find the customer still considering whether or not to purchase the product. The customer may then send back a text with a further enquiry about the product, or even place a call. That gives the company the chance to attend to the customer through its live customer service. This can go a long way to helping a business rescue abandoned shopping carts and make more sales.
Use SMS mobile marketing to pass links to websites
It is possible to personalise the short text message to address particular customer situations. This is made even more effective by sending a link to a website that would further convince the client to proceed with the buying process. A good idea here would be to include a link that takes the client back to the stage at which they abandoned their shopping cart.
With the coming of advanced mobile gadgets, this provision has been made even more useful. If the client uses one of these advanced mobile handsets, they are able to directly click on the link in the text message. That means they will not have the hassle of copying the entire address into a computer browser. Therefore, the client can even go ahead and pick up the shopping cart they had abandoned and complete the checkout process over their internet enabled mobile phone.
It is simple and cost effective
SMS mobile marketing is one of the simplest methods a business can employ to minimise
cart abandonment. It is also very cost effective especially when used to broadcast messages to many clients at a go. There are a number of businesses that are dedicated to helping businesses
increase website conversion using this strategy. These companies combine SMS marketing services with several modern features to maximise on the benefits of this marketing strategy.
by: Sarah Shore
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