Raise Capital For Your Online Ecommerce Business

How can you possibly think about raising capital for your online ecommerce business this day and age

? With the economy faltering and no sign of relief in sight, it is unlikely that anyone would want to invest, right? Wrong. There are more opportunities out there waiting for you to discover. Just because the economy is in bad shape, that doesn't mean that you should give up on your dreams. If you are not well versed on raising capital, here are some things that you will need before you start the journey: a business plan, a smooth presentation in place, and a passion for what you are doing. Once you have all three, it's time to start approaching the right people for raising money. But just who are the right people? Here are a few ideas:

Relatives

Dont dismiss it. If you have a big family and the three things above in place, then what is to stop you from approaching some of the wealthier people in your family, either individually or as a group, and showing them that you have your stuff together. Often times, this avenue gets overlooked because people mistakenly think it would feel too awkward to present to their relatives like they would a venture capitalist. But that just isn't the case. If you treat your wealthier relatives with respect by showing them a fully developed idea and business plan, you may just be surprised by their reaction. But if not, consider:

Venture capitalists

These are wealthy companies or individuals, who are specifically eyeing for companies like yours to invest in. They expect a rate of return on their wealth over the long term. In return for that, they will give you the stake of wealth that you need to catch up and running and develop a business to the terms of their return on investment. While there are no guarantees over the long term of your success - that would be up to you anyway - you at least catch a chunk of change upfront and little to no risk for doing something you love.

Government grants

There are billions and billions of dollars available in grant money. Oh sure, the cash may not all be for your industry, but there is still a significant amount. Why is it there? Because most upstarts either dont qualify or dont bother writing a grant. How do you take benefit? Find some aspect of your business that you can use to the benefit of your business.

There are far too many different people and entities out there for you to capitalize on. All you need is a well thought out idea and the means for inspiring investor confidence. Once those are in place, the sky is the limit.

by: Gen Wright

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