Why New World Range Cookers Are Undeniably Cool

Heres the thing: everything that happened in the last 20 years is best left unsaid

. Has anyone else noticed that the design of everything, from cars to cookers and beyond, has back tracked to the 1980s and before, as though by reminding us all of the good old days we can be made to forget about the mess weve made of the 21st century?

Not least in this trend, bizarrely, are the appliances we put in our kitchens: of which the New World range cookers, unlike the wines practically murdered by that name in the decade of which we speak, are some of the best.

The 1980s produced, culinarily speaking, two things that really never should have happened: New World wine, and microwaveable chips. They also spawned a whole generation of appliance design. The name of that design: make everything look like Knight Rider. Ovens looked like they should talk to the chef in KITs voice. Microwaves and toasters looked like they ought to be operated by David Hasselhof. Even video recorders and the first CD players had funky little smoked glass windows all over them that appeared to be scale models of the famous cars windscreen.

80s design, knock it though we tried in the 90s, looked great. It was squarish and sort of functional and ostentatious without being stupid. Which is exactly what the latest lot of New World range cookers are.

The New World range cooker is a direct hearkening back to the good old days when money was still fun, the idea of cooking to entertain was (as it is now) all the rage and the ultimate fashion statement from a cooker was a brushed steel front. It looks modern in an 80s way, with a square heft to its face and a selection of unobtrusive stereo-like dials across its top. The New World range cooker has twin doors and a Star Trek-like assembly of hobs (covered with heat resistant pot supports); its got those little tubular legs that state of the art 80s cookers had; and its timer dial is right back to Knight Rider. A little LCD panel with a few switches underneath.

And why does all this look so good? Simply put, because the Noughties and beyond have been so useless that everything associated with them is now deemed terminally uncool. The only way to show style, at the moment, is to deliberately align yourself with some other period in British history: for kitchen appliances like the New World range cookers, that means either the 50s, when everything was warm and fuzzy, or the 80s, when the modern world was still exciting. New World cookers have landed themselves firmly in the latter, bringing kitchen style back from an era of opulence and home entertainment to a time when no-one has any money and home entertainment is suddenly the only option.

If New World range cookers work as well as they look (and they do), they ought to barnstorm the market. Their prices hark back to the 80s, too which means anyone buying a New World cooker is getting a modern take on a classic style, with modern reliability, for the kind of price that makes style worthwhile. Retro cool is back in the kitchen.

by: GThomson

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