Why Your Small Business Needs A Website

Gone are the days when it was considered special for a business to have its own website

. In the 21st century, a company that does not have a website is a company getting left behind. Savvy consumers have been trained to immediately look to the World Wide Web for any information about a product or service. Want to know which brand of paint is right for your house? Google it. Need the phone number of the refrigerator repair man? Look it up on online.

Online presence is especially important for small, local business owners who might not otherwise be able to reach a wide audience. Traditional advertising methods such as television, radio and print can be very expensive. Furthermore, they offer a limited means of information because they are usually brief and only run for a specific period of time in a specific market.

A website, on the other hand, allows you to reach any customer, anywhere in the world, at any time. One site is made up of several pages, enabling you to delve into as many details about your products and services as you wish. And as long as you pay your hosting fee, which costs an average of $20 to $30 per month, your information will be readily accessible to the public for the entire life of your company.

Making the decision to establish a website is only the first step. There are many factors that will play into the creation of your site, including design, content and domain registration. Maintenance issues, such as technical support and search engine optimization, are also important. Contact a professional web consultant who specializes in the development of turnkey websites. They will be able walk you through all of the details, from the initial design stage to ongoing maintenance, and help you grow your business with your very own place on the Web.

by: Sharon Owen

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