If you are doing business online as an affiliate or many other means of doing business
, an AutoResponder may be something you should be using. They benefit you by automatically sending out an email to anyone that request information for you or you set up to receive info at designated times. This works great for you because you set it up then it works on its own. In what ways can it be used? You can send out periodic information to your subscribers such as training or courses they can study. Give your subscribers more information about a product and a means to sell that and other products to them. If you have some very simple requirements from your autresponder, such as sending out one or two follow up emails, then a free autoreponder service may suffice. But if you are looking to collect a lot of subscribers and will be sending out lots of emails then a good pay service is the best bet. You must be careful about sending out spam to your subscribers, this is not what they want. They expect good legitimate information from you and you should be providing it. If you are just trying to push a product on them with outgiving them something useful for free, then you may loose them. Times are changing now. Giving away useful info is the way to go these days. It builds trust between you and your subscribers and they will be more willing to open your emails to see what you have to offer. The best benefit of using an autoreponder for your business is the possibility of increased sales for you and an email list of satisfied subscribers.