Zoo York: The Clothing Brand that Symbolises New York City

Zoo York: The Clothing Brand that Symbolises New York City

"Zoo York. it began in the early '70's in the undisputed centre of the Universe. New York" (Zoo York official site)

Zoo York arises from social philosophy which was once existent in the 70's in New York. There had been three era's taking over New York at that time, the graffiti culture, the b-boy, as well as the skater trend. The iconic city was the epicenter of music, art, and style. The graffiti art culture was especially apparent in a tunnel that ran beneath the New York Zoo, as so the term Zoo York was adopted.

The vast creativity of New York b-boys, musicians, as well as graffiti artists, led to the upcoming of the Zoo York brand. Particularly in the urban clothing market, the Zoo York line has turned out to be quite well-known. The world recognized Ecko clothing label owns the Zoo York brand, and both have become leaders in the urban clothing trend.

You'll find clothing from T-Shirts and Check Shirts, to Mens Hoodies . You'll be able to find artists like Kanye West and Pharrell Williams sporting the Check Shirts style which has become so popular nowadays. Zoo York has developed their very own version of this historic fashion staple

The word cool is what individuals now use to describe urban style clothing, as the market has taken a large leap by adopting the styles of the streets of New York. New styles are both street as well as trendy such as New Era Caps and jeans that hang low.

In today's culture, the once small Zoo York brand is now a key competitor in the urban fashion world.

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