"3.15" Under The Great Masses Of The Household Appliance Manufacturers
"3.15 International Consumption Patient Rights Day "
, the days of consumers seen fit to vendors nervous is the day, so that consumers and manufacturers seem to be against each other, but standing on the media's point of view of the relationship between the two parties, now it is.
"3.15" That day I saw a file
TV Program, speaking from the China Consumer Association, the object of complaints since the founding of the changes people, 90 focus
Clothing , Food , Home appliances, home in 2000 after the transformation
Electronic Products, Estate And service. From the high rate of complaints in this regard fully reflect so many years, home appliances important role in people's minds has never been rocked before, but some sad that so many years, home appliances so that consumers would not be assured over.
Current appliance vendors (especially large appliances) special attention to major festivals in the protection of the former self-image, it means pay close attention to the media exposure about their products and consumer disputes. Reports of complaints from each point of view, always a problem with the product, consumers often find vendors, manufacturers evade each other, which makes the final consumer complaints to the consumer association or the exhausted media, in the CASE staff or Reporter's intervention in the world these brand exposure, the problem will be solved. Therefore, consumers are wiser now, before major holidays or in the
"3.15" Concentration of a complaint before, and these complaints reported each time to business
PR Sector battered for a while.
Household electrical appliance enterprises have different attitudes towards consumers,
TV , Air conditioning , Washing machines, Refrigerator This large home appliances are several giant on guard, to treat various complaints giants naturally cautious, with the largest home appliance brand in a more concentrated product was no difference in age, fight is word of mouth. The same 42-inch
LCD TV , If someone bought the A home warranty had appeared in a black screen, after learning that other consumers are likely to consider another brand. Present in large household appliances, brand concentration increase, mainly in the delisting had most of the brand, the product also concentrated in the hands of the limited number of brands, consumers are forced to such a concentration, rather than the brand itself is very high consumer loyalty, clamoring to buy the things in your house. If you find someone when consumers buy a home A refrigerator with a one year only
Liner Burst, he turned around and turned their guns could quickly look toward B, C, D, to hand over customers with their very strength of competitors, it is every business would like to see.
Recent years, "3.15"
Become more and more time focused on consumption as consumers to buy things that in this day will not be bullied, so one day God Ye Hao, so many consumers to buy big-ticket home appliances set at a time
"3.15" This day. Therefore, all the media before every 3.15
Office Room telephone is always come and go, there are complaints there are more counter-complaint, the company pulled a bunch of reason for the withdrawal are issued, of which there is sincerity and consumers must find its solution to the problem, there stalker but did not mention how to answer the consumers, but also arbitrary unreasonable on a "withdraw" the word.
Consumer association, said the staff of a dozen years ago, consumers are not God, God is the manufacturers, in fact, even today, Chinese consumers have not really enjoyed the taste as God only, manufacturers out of competition The pressure can be a number of commitments to consumers. If that is the attitude of the consumer appliance business point to progress that is not true, such as
States United States The extended warranty protection services and sincerity for a long time, Suning active air-conditioning repair for consumers
Support , Galanz air conditioning Was 12 years for repair, some of the brand launch of LCD screens and other 2-year warranty, which can be representative of home appliances under the company's progress in the environment. After all, fighting a dozen years to establish two brands, image-building is moving to increase consumer loyalty goal, this is the future of
Wealth Source of giants in operation for years, mind understand.
Current protection for the consumer is in fact the least
Kitchen appliances And Small appliances
This part of the products of many manufacturers, channel dispersion, the level varies greatly between each company, brand concentration is low, each type of product there is no clear leadership brands, even if they are not in brand awareness compared with the large appliance business even even under large appliances small home appliances business, are in the same group also might not have the same level of after sales, as it relates to small household electrical appliances which are be outsourced, or brand altogether to do so they rented a small factory complex situation .
"3.15" Under The Great Masses Of The Household Appliance Manufacturers
By: tianli
Need Warehouse Storing, Freight, And Storage Services? Emergency Plumbers - Making Your House A Better Place How To Shop For The Best Cat Condo House Public House Insurance - Find out How it can Help Auction Houses & Live Arizona Auctions Lavender In The Kitchen - Use It For Cooking Or For House Cleaning Winter Heating System 6 Hot Analytical Performance Of Small Household Electrical Appliances Housing Investment - Be Careful Of Fees Use Vaportek To Control Greenhouse Odors How to Build Your Own Greenhouse Fast and Easy House Equity Release Source Of Extra Income During Retirement Selling Houses in San Diego CA How Professional Movers Are Helpful For Relocating House?