"cottage" Industry, Integrated Ceiling Of Problems Tingling Nerves - Integrated Ceiling,

Today, integrated ceiling industry is experiencing the pain of a brand

. The survey found that in all categories of building materials, integrated ceiling "Pong brand" particularly severe, a lot of "fledgling" business of integrated ceiling with a resounding brand plus other industries in their own head, and even some falsely claimed they belong to the well-known enterprises.

Wang case of a reflection of his family

Decoration Purchasing materials, building materials market in the shopping time, see the new flight

Refrigerator With the brand ceiling, flying out of the new trust in the refrigerator, so "fly integration of new ceiling," also joined the ranks of his own choosing. After a series of inquiries, shop manager, said "The new integrated flight ceiling" and the new flying refrigerator is produced by the same company. After confirmation can be found, although flying in the production of new refrigerators Electric Co., Ltd. Henan fly home on the official website of the VI with the "new integrated flight ceiling" of the VI is very similar, but look closely, obviously different. And the new flying refrigerator manufacturers also said that the company did not produce integrated ceiling.

Case 2 in a building materials market, with stores plays the "

Samsung Integrated ceiling "on the cover, put the Samsung in the ceiling of the pinch on the integration of both fuzzy Samsung logo, but the heating lamp on, and there is no sign of Samsung. Samsung is also integrated into the suspended ceiling industry yet? With doubt, after several setbacks linked to the Samsung (China) Investment Co., the responsible person, but also got a surprise answer reasonable, this official said: Samsung is not in China

Sell Yuba , Exhaust fan and integrated ceiling. To be sure, the market called "integrated Samsung ceiling" absolutely is a brand name like waterfront, this open market the brand name.

Cottage Ceiling and problems to run fast

According to survey, AIA integrated ceiling, ceiling Shanghai Wu Feng, Ao Hua Jicheng known brands such as integrated ceiling ceiling will produce products sale

Service Card. On the market a lot of "cottage" Integrated ceiling merely told that if the products have problem, home maintenance, warranty card must be presented upon purchase. Products, when really the problem, some will simply close the slide. Find dealers, manufacturers can not find.

Integrated ceiling through "cottage" of pain

Can be said that integration of the brand is experiencing the pain of the ceiling, "cottage" brand has been deeply hurt the entire industry's nerves. A considerable part of the integrated ceiling manufacturers do not pay attention to building its own brand, do not pay attention to trademark registration, brand name used by the legitimate trademark can not be registered as companies everywhere. What is more, many manufacturers to seek temporary interests, actually beside the big, fake international brands, embarked on the road illegally. Some brand name companies like foreign non-Western, playing gimmicks, with their connotations do not know what brand, let alone to impress the general objective of consumer. Sometimes, dealers may not know the product to be so poor, when major problems occur when manufacturers run, nowhere to turn myself cry. Therefore, in the industry, distributors and shoot mode of combat for a place to frequent.

Postscript "Cottage" Why popular integrated ceiling? Reason is increased competition, market sales of the difficulties. Some insist on the brand integration industry, line of Ceiling who begins to waver. Looking at the market integrated ceiling, in the past some operators have made the brand a fresh start, there are more people hesitate, "cottage" products profitable, so that they could no longer sit up. "Make money is the last word" theory has dust on the noise.

Gone through five years of the development of integrated ceiling the way, well-known brand in the emerging. Both consumers and dealers, have gradually with heart "brand" awareness. Profit has nothing to do or not is related to the development of the industry. I had to remind integrated ceiling franchisee, in finding the ideal choice of integrated ceiling products, we must see the company's brand is reliable, whether protected by law, whether they have rich cultural connotations, it allows consumers easy to remember, Is it worth joining the local market, business investment in manpower, material and financial resources to do the promotion, together with manufacturers to make integrated ceiling big cause long.

by: gaga

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