"mag" Verbal Abuse Are The Two Brand Market Sales Began To Decline
The domestic appliance industry, "Derby Wars" in the United States and
Glanz
Staged between, from the mutual quarrels and war of words to be the case comes to trial war, the Chinese home appliance industry, exposing the false prosperity, while China has been to stay out of the good offices of the Consumer Electronics Association also began to grudge this house.
Retail sales began to decline in the market battles
Relationship with the headquarters in Shunde, as the war of words between the two brands will soon hit the market in Nanjing terminal.
Yesterday (May 7) afternoon, people stood in a home appliance stores Wang microwave counters before the United States, sales lady told her unique beauty with Ziwei light microwave disinfection functions, so the market in Nanjing sales have been good.
And five meters outside the Wang Galanz promoters gave another explanation: America's Ziwei light microwave potential safety hazard, because the microwave oven door Ziwei light produced by the hard-thin strips of metal doors, it is difficult to achieve strict sealing, UV is easy to leak, in the Nanjing market sales have been very few.
Difficult to distinguish the concept under Wang only choose other brands. News from
Five Star
The data obtained, the two brands have different degrees Recently sales decline, the heat difficult to sell a common cause, fighting became a personality disorder causes.
Feud has long been home appliance industry derby battle
The two sides struggle has been further upgraded, from the microwave oven hit the air, from a simple war of words to be to court.
4 22, the United States spread quickly by Galanz a paper, saying the market in the country of "unfair competition" means framing the United States in the microwave; the day before yesterday, Galanz with a piece of paper back, saying "United States of air conditioning in 2004 (annual) export country first"
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Publicity is not realistic, violation of advertising law, air-conditioning should be the first export Glanz.
Yesterday afternoon, the U.S. has been low-key press spokesman Zhang Shan on the phone with respect to two days, the US's will matter to the Foshan City Shunde District Intermediate People's Court or the court proceedings. While at the same time, Galanz's planning department Bing response: We will go to war to the United States overall, in addition to litigation and responding to things, including the market action in every aspect. The relationship between the two sides will also be upgraded to the plaintiff and the defendant.
Fact, it is almost two Yetai overlapping business with a focus air conditioning, while carving up the microwave oven market share of 95%. With industry exclusive with business state determines the relationship between the two, and this battles have occurred many times in two years.
Two wounded tiger hidden rules appliance industry exposure
Guangdong home appliance sector, a senior official said that battles exposed the false prosperity of the domestic appliance industry, large capacity, but the quality is very low, impetuous is serious: The first light research and development, re-sale; second mentality are overwhelmed by others better than yourselves.
The source stressed that the current 80% of household electrical appliance enterprises have a concept of advertising or hype the issue, compared with the large foreign brands, domestic manufacturers the core technology has been the most short-legged piece of wood. But the real problem is that the domestic appliance industry's unspoken rules is the decision to sell the concept, and many household appliances such as air conditioners, microwave ovens, ten years technically, and not the nature of progress, but the company wants to capture the market, speculation every year, and even different concepts and slogans abuse each other.
Five Star president Wang Jianguo said that there is a degree of competition, the United States in the microwave can pose a threat to the Glanz, and air-conditioning and beauty Galanz not in the same grade. If we denigrate each other, each attack may be able to seek temporary and ultimately harm consumers trust the brand.
Wang Jianguo said come tomorrow Galanz Deputy Yuyao Chang Ning, Wang will be vice chairman of China's household electrical appliance Glanz and beauty the name of the good offices of the matter between
"mag" Verbal Abuse Are The Two Brand Market Sales Began To Decline
By: weihua
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