"substantial" Small Home Appliances Together To Attract Foreign Capital Quickly - Small

After years of training and development, small household appliance market

, the consumer electronics market has become an important part, and in life plays a crucial role. The rapid development of this industry in recent years, attracted more foreign enterprises to enter the industry was the extensive attention. Small household electrical appliances market has entered a critical period.

2004 can be said to the domestic industry, the rapid development of small household appliances in. Huge market potential and relatively high profit has been more and more capital will be a variety of small household appliances to quickly gather, the market structure has been basically formed.

In the fast lane on the road

2004, domestic enterprises have diversified comprehensive expansion of large household appliances, aimed against the small household appliance market. Little Swan fully into the small appliances, try the market leader, TCL implementation of "Standard Plan" Force of small appliances, Zhi Gao began to vigorously into small appliances, Kelon, Gree, etc. are on the small appliances segment restructuring, Rongshida, Meiling and other small household electrical appliances enterprises have re-planning and adjustment, DF-center and other enterprises will shift from outer to inner, etc., have accelerated the overall level of small household electrical appliances industry promotion and market expansion rate.

In addition, Panasonic, AO Smith, Siemens, Electrolux and others as representatives of foreign brands have invested heavily in building up bases in small appliances, small household appliances to enhance the domestic market and compete, these enterprises are small household appliances market size, structure, technical level, such as competition and the pace of development will have a huge impact.

Same time, some hard work in the small appliance market combined with many years of professional enterprises carrying out market and their own reality, positive adjustment and exploration, and some shrink the front, and some attempt to further expansion, can be described as coming and going .

From the consumer level, "a successful career to see hall, kitchen to see the quality of life" concept of consumption gradually in the consumer concept of change and consumption level, not directly from the pull of small household appliances market development.

Production diversification and stimulate the consumer market, a common small household appliance market, creating the rapid improvement and development of the market as much as 500 billion yuan, only the kitchen electricity market has already formed 54 billion yuan of market size, hoods on the market demand has reached more than 900 million units. A fast-growing market of small appliances have been created in 2004.

Growing problemIn small household electrical appliances market, prosperity and development, a number of growing challenges come along.

First, the small household appliance market, the source?? Production subject quite a mixed bag, hindered the healthy development of small household appliances market. At present, we can produce the main body of small home appliances can be divided into four categories: integrated appliances small home appliances market, business expansion, the professional manufacturer of small household appliances to consolidate and strengthen the market, foreign brands erode and penetrate the market, no-name "screwdriver factories" to increase damage to the market.

Small domestic appliance industry and the U.S. and European companies in the technology compared to a big gap between the normative order, and it has not. Since 2004, small household appliance market analysis, the major foreign brands dominated the high-end home appliances market, some domestic enterprises, mainly in middle and low market shopping, this is a balanced development of the market structure and is very influential. Meanwhile, many enterprises in the low-end market, disorderly competition, there is not much help to the entire industry, and will damage the industry market. The flame will always be in the low end has a local protection of "screwdriver factories" entangled, virtually risk increases, this concern has now small household appliances market confirmed the rampant counterfeiting, not to mention those "screwdriver factories" for profit incentives and market behavior of a flagrant injury.

Second, the small household appliance market, the main level of the uneven, making the whole market at a period of rapid development, leading to some serious homogeneity of small household electrical appliances, and quality of worrying. To kitchen appliance market, for example, into the store, to see basically the same products face similar or even just different brands. Canton Fair 2004, 15 cases found infringement cases, involving 75 companies, while the worst appliance company, is a system of imperfect, or corporate opportunism? According to related news, the small household appliance market product quality sampling results are far behind the large home appliances. Shanghai market survey, small home appliances Jinsi Cheng failure, range hood market for product sampling, only 85% pass rate. Products as the first element of marketing, without strong support, the market is difficult to healthy development.

Third, the overall level of small household appliance market, marketing needs to be improved. Since the homogenization of products and markets, in the end market, brand consumption is difficult to form an additional added value to consumers, few companies are able to form a unique marketing activities led to a marketing level, appeared homogeneous competition, the concept of war spread , sub-rules of the promotions market behavior, they are all a product of homogeneous competition, this disorder is not sensible damage competition in virtually the entire market.

Fourth, after-sales service is also the small appliance market development bottleneck. Many types and series of small household electrical appliances, fashion features clear, these have brought about a considerable number of small household appliances after-sale problems. Type series will inevitably bring about the diversification of relatively numerous supporting parts, the most critical is the common spare parts, poor parts of this product is almost impossible to use in other products. Small home appliances sales service is very complex and trivial, but small home appliances small size, high precision, durability is also relatively poor after-sales problems and more frequent. Meanwhile, the fashion trend of small home appliances product replacement decisions quickly, aftermarket accessories has become the problem of small household appliances.

Growth markets, new problems emerging, small household appliance market, the development trend of the times the norm.

Specification development is the trend Both in the development of small household appliance market, how much difficulty or confusion arise, but the irresistible trend of rapid development, the face of growing market, the increasing attention, and increasingly sophisticated consumer concept, small Standard Development appliance market is inevitable.

Standards and systems will improve the standard of small household appliance market, the development of a solid guarantee. The expansion of small household electrical appliances market, coupled with the lack of standards for small household electrical appliances, to the development of emerging issues, including industry and has attracted widespread attention, including the relevant departments, control measures will then follow. As part of the relevant state departments for small electric field line systems and standards

by:gaga

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