Obscene is usually associated with pornography while credit cards enjoy a more discreet association. At least that is the perception. This article will change your perception.It is my belief, and may become yours after you read the 7 tricks, credit card issuers should be classified with pornographers. They have, I believe, only one purpose and that purpose is to screw every consumer using their cards as the tool.I say that not because I am anti...more
Part One of Series: http://www.bizmanualz.com/articles/01-13-05_Systems_Discovery.html?src=ART42Part Two: http://www.bizmanualz.com/articles/01-18-05_Systems_Planning.html?src=ART43Part Three: http://www.bizmanualz.com/articles/01-27-05_Systems_Development.html?src=ART44Next Week: Re-DiscoveryBefore we discuss Implementation, let's do a quick recap: In Phase I, we learned how your organization specifies the project mission, objectives and...more
How long should a business plan be? A business plan needs to be whatever length is required to excite the investor, prove that management truly understands the market, and detail the execution strategy. From surveys of investor needs, Growthink has found that 15 to 25 pages of text is the optimum length in which to accomplish this. Any more and the time-constrained investor will be forced to skim certain sections of the plan, even if they are generally interested, which could lead them to miss essential elements. Any less and the investor will think that the business plan has not been fully developed, or he or she will simply not have enough information to make an investment decision.Many management teams feel that their company is too complex to describe in 15 to 25 pages. While this is sometimes true, the business plan is not meant to tell the whole story. Rather, the company must be "boiled down" into its essential elements. If the investor is interested, there will be plenty of additional time to tell the whole story.Business plans, like other marketing communications documents, should be visually appealing and easy-to-read. This can be accomplished by using charts and graphics...more
Recently, I had a conversation with a friend in the San Francisco Bay Area who has owned her business for nearly 30 years. After catching up on the family and all our pets, we ended up talking about business. Makes sense since years ago we collaborated on many successful major entertainment events in the Bay Area. Our conversation was about...more
I'd like to discuss the most powerful words you can use during the selling process.After all Rudyard Kipling said, "Words are the most powerful drug used by mankind." Plainly, THE MOST POWERFUL WORD is YOU. You should be looking to use the word You in your sales meetings a lot more than you use the word I. As I've mentioned before the idea is to...more
To make one thing clear way ahead, without a website you will not survive on this market. And while you are at it, make sure the website is user-friendly because you will need to make changes once in a while and if only to promote some new services. A website should list all the services you are about to offer as well as all your contact details. In the US pictures of yourself and your colleagues are seen as a sign of trustworthiness and reliability, in Europe this notion is not so widely spread, mainly because we are a little shy when it comes to posting pictures of ourselves on the net. One important detail should never be omitted: your VAT number and the company's General Standard Terms and Conditions. Even though it is a global world and all, make sure to indicate that if anybody likes to take you to court, it will have to be a relevant court in your country. It is also quite useful, or so I have been told, to have a quotation form on your site so that the client can get a price quotation for the potential job real fast. I have posted one on my site but honestly I don't really see any advantage in this. The clients have always contacted me via email or phone without using this...more
This week, I will continue the discussion from last week's PVT, where we discussed four steps to introduce a new strategy.(http://www.SeniorManagementServices.com/pvt-96-faster-org-strategy.html)To review last week, your organization works OK now....more
Anyone considering Bankruptcy may have experienced fear after reading an article written in The Mail on Sunday with the headline "Bankruptcy cheats face crackdown". But, how much of what was written was in context of the reality of Bankruptcy as it...more
Yes, the tax season is upon with the first filing date for some businesses being March 15, 2005. If you can't imagine getting your tax returns together by that date, you need not worry. The IRS automatically gives you an extension if your file the...more
Why Career Advice Is So Important Choosing a career presents a nerve-racking decision, as it can have a life-long impact on you. Do not fret, as you can gain a clearer outlook into your future by thorough career planning. Having a clear vision of the...more
Why Use Resume ObjectivesBefore we can discuss the pitfalls you first need to understand the reasons for including your resume objectives and how they relate to your resume and interview selection process. Including an objectives section at the...more
You can benefit from sample cover letters as they can help you learn about the constructs of a high quality cover letter. However, there are some dangers in doing this ...If you have been sending out tons of resumes and cover letters and are not...more