6 Basic Telemarketing Rules By following these 6 basic telemarketing rules you will dramatically improve the number of meetings you create, the quality of the sales meetings you arrange and increase the revenue generated as a result of your work. The job will also become easier and less stressful. 1. Know your market, know who to target It is vital to start by clearly identifying those companies who you wish to do business with and have...more
Telemarketing and Economy The economy of several third world countries depends on the telemarketing sector. These countries have currencies that are placed lower than the most powerful of them all: the American dollar. The call center industry provides them with this foreign currency and keeps their economy from collapsing into troughs. The BPO sector has improved many economies across the world, including many countries in Africa and...more
Analyse your current marketing activities for improved results Creating a comprehensive annual marketing strategy is an enormous and overwhelming task. With so many elements to consider it can be daunting to decide where to start. To make it easier to determine problem areas and opportunities you can do a quick marketing audit. To get started, grab a pen and paper and follow the steps below. Analyse your marketing activities List the marketing activities you have done over the past few months and note those that have shown positive ROI. For instance, if you placed an ad in your local newspaper for a total cost of R500 and the ad brought your business 10 new clients that resulted in R2300 worth of new business, advertising in the local newspaper has show a positive ROI. Research your competitors Look at your competitive landscape. Make a list of your top five competitors and research them online. Compare their website content to yours and make notes of areas you can improve on your own website. Do they have a news section or a blog? Check it to see what type of events they attended or hosted over the last few months, what type of awards they entered and so forth. Search...more
Aftermarket headlights - see better, drive better It does not take much for a car to lose its eminent position in the market. Therefore car manufacturers are constantly doing research so that they can stay ahead of the competition. Of course the competition is doing research as well so that they can catch up with the industry leaders. And...more
What makes you Good Twitter Marketer You can be a mother or father by giving birth to a child, but can't be the good one if you do not fulfill the requirements and objectives to fit the job and gain the title ‘Good'. Similarly, this way, everyone can join Twitter because it doesn't ask you for single penny and it is heck effective for...more
B2B Data Cleansing - How to prepare for any marketing campaign Preparing for a telemarketing campaign The preparation for any marketing campaign is one of the most critical issues that will determine its ultimate success. Accurate data means you can deliver your message to the right people in the right companies. However, data whether bought from a list broker or in your CRM database is not necessarily "fit for the purpose" for marketing. Our research has shown that marketing databases have a typical error rate of 60%, primarily due to: Prospect companies that do not meet your prospect qualification criteriaIncorrect contact details (Phone number or address)Key decision making contacts having left the companyKey decision making contacts not being presentKey decision making contact details missing (Email address, job titles) Here are some of the ways to prepare your data for a telemarketing campaign or any other marketing campaign. Firstly, visualize who you want to win business from and then build a data set that will accurately represent the prospect companies that you wish to market your business too. Once achieved, visualize who in these companies you want the sales...more
Global Recession and its Impact on UK Labor Market IntroductionWe have selected this topic of global recession and its affects in UK economy especially with the context of labor market in UK, because this is the most happening macroeconomic...more
Innovative age group of content promoting With It's what I resembling to call, article Marketing 2.0 If you are seeking a way your website to get high ranked in major search engine, it is well known that you need as many back links as...more
Why to opt for Online marketing St. Louis Are you planning to take your business far away and want to make it very much successful? Well if this is the case then you will have to make sure that you go hand in hand with the advancements that...more
Defining, setting and achieving marketing objectives Marketing can broadly be defined as creating a desire for the product or service you are selling. An important step in creating your marketing plan is defining your marketing objectives for...more
Bulk Email Marketing – A quick Snapshot Let us see few tips that will help to understand Bulk email marketing services in a more effective manner and how to make the best use of it not only for your prospective customers, but also for your...more
3 Affiliate Marketing Tips For Greater Conversion Rates Affiliate marketing can eventually become an autopilot type of venture after you get everything set-up and in place. However it does take time to learn learn how to implement the...more