Follow up and tracking the results of advertising is absolutely necessary to ensure that your marketing dollars are being distributed in the most effective manner. This involves several key components:Office staff training and responsibility Effective tracking forms Regular review of the data collected Office Staff Training:Your office staff must be trained to ask each and every patient who walks in the door how they heard about...more
Shortly after Lebron James announced his future career with the Miami Heat franchise, Dan Gilbert, the owner of the Cleveland Cavaliers for the last 5 years posted a letter to the Cavs fans basically bashing Lebron James and talking about his lack of effort in the playoff season.While I agree that during the series between the Cavs and the Celtics Lebron James seemed distant and apathetic to what was going on around him, should Dan...more
A plastic poncho is a standard marketing tool by smart companies that are interested in promoting their brand at outdoor events. With the option to either sell or give the ponchos away, having them at an outdoor event can help ensure that you have customers visiting your booth no matter what the weather may be like. However, there are a lot of things that you need to keep in mind if you are planning on ordering ponchos as a part of your marketing campaign. From the type of poncho to the colour, every aspect of your order should be addressed in a systematic fashion.First, it is important that you set a budget for your plastic poncho order. If you are planning on selling the ponchos, you can typically afford to buy more of them, as you will be intending on profiting from the sale of the ponchos. However, if you are intending on giving the ponchos away, you will need to determine how much the branding efforts are worth for your company. In the short term, branding efforts may not bring a direct profit. However, the more people who are aware of your goods or services, the higher your general customer base will be. In the case of cheap, one use ponchos, many customers will...more
Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories?1. Defining Marketing There is clearly a...more
When you search for items which are usually utilised in almost every household of Australia, not many products could match the use of the stubby holder. The truth is that each individual enjoys the opportunity to consume a cool beverage and this product aids the consumer in accomplishing this goal.Some make use of them to keep sodas...more
Live events are a great addition to any online business product range. They are an opportunity for your clients and prospects to meet you face-to-face - excellent for continuing to build solid relationships. Once you have set your date and worked out all the details of the live event (name, duration, location, cost, format, bonus items, etc), you need to create a marketing plan, so that you can schedule all the relevant activities promoting the event. This can seem quite overwhelming, so think about and schedule time to:Email everyone on your listSend messages to everyone on your list telling them about the event. You should also send further reminders, as people tend to sign up at the last possible moment.Include it in your newsletterInclude the information in your newsletter several times - include details of the event and tell people why they should attend.Tweet about itTell your followers but make sure you don't constantly sell the event, mix it in with your other tweets.Include it on FacebookIn much the same way as with Twitter, you can post your link on your Facebook page, either in your status or as a recommended link.Have it on your email signatureInclude a...more
When it comes to hidden opportunities that most people are completely overlooking - hybrid marketing is one of them. It has the ability to double, triple, even quadruple your sales (or more) if implemented correctly and depending on...more
Some years ago, beer huggers or also penned beer koozies were in essence developed by a husband and wife with whom were seeking creative ways to make extra money. The happy couple had no clue that their simple invention could end up...more
Does the number 569 million sound like a lot to you? This is the population of Latin America. How about the 46.9 million Hispanics living in the United States? Hispanics already comprise the largest U.S. minority. If you want to attract...more
Surviving the RecessionSavvy network marketer and other home based business owners know that just because consumer spending habits change doesn't mean they still won't spend that money. The trick to marketing in a recession is to...more
How to find the best Oro Valley ChiropractorMany people nowadays benefit from Chiropractic Care. Unfortunately, there are many scam artists taking advantage of this new medicinal trend that are practicing without license and not giving people the...more
A recent survey showed that 70% of financial advisors plan to spend less than $1,000 a month on marketing. Even as 99% of advisors say they need to improve at least one of their marketing practices.Another indicator of advisors'...more