When companies give away promotional gifts to their customers, they will often choose something generic like a coffee cup or pens. However, there are many other types of promotional items you can provide to your customers, some better than others. One such promotional item is brandy glasses.The brandy glasses you will be providing to your customers as part of a promotional gift are unique from other glasses. They are a form of stemware, with a...more
You've got to hand it to whoever coined the expression "the customer is always right." That person certainly knew which side of the bread was buttered. Customers are the single most important aspect to the success of any business venture. That's why, when you start an online business, getting customers and keeping them happy should occupy more of your time than any other activity.One of the miracles of the Internet is modern technology. There are...more
It's a common complaint. Ecommerce site owners will contact me for help because their product pages don't get ranked. Among one of my standard checks is their product copy. Very often, what I find is copy that was provided by the product manufacturers. Or, worse yet, copy that is the exact same for a variety of products with the exception of a few words. Both can cost you in the rankings.Don't Use Canned CopyUsing copy provided by product manufacturers may seem like the best way to go. After all, you get professionally written copy for free. However, there are two major drawbacks associated with this approach.First, you lose most of your ability to differentiate yourself from every other website that sells the same products. If a person does a search, for example, on a particular model of Oster blender, he'll likely find most websites have the same copy that was provided by Oster. Since the product is the same and the copy is the same that leaves only a few options for proving to visitors why they should buy from you as opposed to any of the thousands of other sites that carry this blender.When you use custom-created copy, you have the opportunity to entice them and show them why...more
It may sound paradoxical, but that really is the way I have developed my career in information marketing. It's the premise that drives all my businesses: To sell more, give more away. I call it free-line content.When I create a piece of free-line content for lead generation, I always focus it on the single biggest pain point my prospects are...more
Internet marketing thrives on technology. You can take techniques used in offline marketing campaigns, scale them, blow them up, and spin them out worldwide on a shoestring budget. And whatever works to sell things on street corners and in retail shops works ever faster for selling information products online. You are limited only by your...more
Once you start an online business, one of your main roles is to shepherd people through the various levels of conversion. Unlike the "see it, buy it" phenomenon you might be used to in traditional retail environments, successful info marketing is not a simple, single-action process.Conversion happens at many levels in Internet marketing. It is not just about sales. Strangers convert into visitors when they click-through from an advertisement to your web site. Visitors convert into prospects when they opt-in at your landing page and provide you with the information you need to begin a sales dialog. No money has exchanged hands at this point.Sales first occur when your prospects convert into buyers by purchasing one of your information products. That's when the cash register rings, and you can start thinking about profits. But it's by no means the end of your conversions.Next, your buyers convert into loyal customers when they return to you to purchase additional information products. And loyal customers convert into advocates when they recommend your information products to their friends. You can make money online through getting new buyers, but you can make LOTS of money in...more
One of the three pillars to successful Information marketing is conversion. In the world of Internet marketing, and information products in particular, you have got to accept the fact that it is not all about selling something immediately. It is...more
I've already mentioned pay-per-click advertising and affiliate marketing as two of the top ways to get leads and customers for your information marketing business. They are certainly two of the best, and you may find that they deliver more results...more
When you are out to get customers for your information products, you should establish four or five mainstreams to bring you traffic and leads. Let's take a look at a couple of them that I've found to be particularly powerful in my information...more
If you are going to build a successful information marketing business, you are going to go through several phases. You are going to try lots of different methods to get leads and convert them, to create information products, communicate, advertise,...more
One of the unfortunate aspects about conducting any business is reliance upon the so-called experts to help you decide your best choice, method, plans or anything else you need to be a success. In most situations this person is a sales professional...more
If you are seriously studying how to be successful at information marketing, I suspect you've read a lot of self-help books. Maybe you've taken some courses to help you get your life on track toward the goals you want to achieve. That's good. It's...more