I hate using computers as much or more than anybody else I know, and believe me, when I started using HTML it was really confusing! I'm glad someone e-mailed me and brought it to my attention that they were having trouble as well, even after using the free and easy online HTML editor I recently talked about in another article.I received a question via e-mail from someone who had watched one of my videos and still was confused as to using HTML, "I...more
I received a question this morning concerning the duplicate content penalty. Someone was wondering if they should submit their articles to a lot of different directories, or just a select few.I've answered this question before but it keeps popping up all over the place, so here it goes again.When it comes to the duplicate content penalty, there is just a couple of things you need to remember and don't let anyone else tell you any differently. You...more
You've been selling that product you've developed for quite some time using traditional marketing and distribution techniques. You've been successful. However, your business associates, your friends, even your accountant keep mentioning the benefits from email marketing.But, you're not quite sure because the subject eludes you. In fact, you haven't got one clue about email marketing so you've avoided the subject up until now. Yet, you are hankering to take your business to a higher level. You're looking to expand. You're looking for much more revenue."Are Your Sales Flat?"You know you've got the product that people want and need. All your traditional marketing proves the point, but, although sales are good, they have become somewhat flat for some time so you know you need to expand into newer markets.How?One of the specific benefits of marketing through email is reduced delivery costs - obviously. The immediate savings realised can help the appeal for your product, specifically when you price it in such an attractive way that generates a good deal of interest. Yes, you still have design costs but the expense delivering a traditional direct mail marketing piece - the paper, the...more
One of the obstacles preventing many business owners from selecting newspaper advertising as a marketing strategy is belief that designing the advert is far too complex and expensive. This, however, is never true.The first place to begin is to request a media sales kit, or at least a rate card, from your local newspaper. The rate card will provide...more
You've worked hard saving your money to purchase that dream of owning your own business. After years squirreling away the capital necessary to start, the day arrives when you're ready to open your doors to the public.Of course, if your business is in a highly visible location along a fairly well-travelled road with great access to your car park,...more
One of the most cost-effective methods for promoting your business is through the use of newspaper advertising inserts, also known as pre-prints, presorts or free-standing inserts (FSIs). The main feature for this advertising vehicle is the free-standing nature. Usually, this advertising medium is pre-printed and then inserted into the body of the newspaper. Since they are free-standing these inserts will drop into the reader's lap alerting the reader of the business message at hand. They provide a type of instant messaging that will attract at least a cursory perusal that, if your product and or services are something necessary in the reader's daily life, will lead them to read on.Many varying types of retail outlets employ the use of pre-printed inserts that announce new arrivals, discounts, seasonal offerings or weekly specials. Everyone is familiar with the weekly supermarket insert that shoppers consult for coupons or other announcements that, sometimes, are time sensitive. That's why supermarket inserts are usually placed in a Wednesday newspaper announcing special offers and pricing available during the high-traffic weekend shopping."Single Page or Multi-Coloured...more
You sit down with your cup of coffee to skim through your favourite newspaper when your eye spies something that attracts your attention. It's a short article with an appealing photo that depicts a local business celebrating their grand opening. The...more
Although your online advertising should include professionally produced graphics - or professional looking - don't overlook your use of words. There are fundamental factors when you choose words to include in your sales message besides which ones you...more
Although your online advertising should include professionally produced graphics - or professional looking - don't overlook your use of words. There are fundamental factors when you choose words to include in your sales message besides which ones you...more
T-Shirts are one the most common wardrobe items for both men and women that is one of the reasons why its one of the most often worn items. There are thousands of small businesses with storefronts across the US that are designing and printing...more
Traditional Marketing vs Online Marketing and SEO, Is Your Washington DC Business Competitive on the Internet?Ballots Proves Beyond a Shadow of a Doubt as to What the Title-Holding Method Is!The internet outbreak has truly modified how business is...more
In previous articles, we focused on targeting a niche, the WHO that benefit most from your services. Now we turn our attention to generating leads from that given niche and creating a marketing plan for success (the HOW.)Once you have identified the...more