Catalog printing is all about placing the correct and effective entry for your products. When you print catalogs, each of these product entries or catalog entries is the crucial area where a person may be attracted to or get discouraged in buying that particular product. So it only comes to show that besides your cover in catalog printing, your catalog entries should also be something that needs to be focused on when making color catalogs. If you...more
You've got to make money before you spend money. If you think of the kind of financial advice you usually get from financial advisors, you'll probably find that it's pretty much entirely focused on the second half of that sentence: saving and investing money.That's certainly a legitimate approach, but it's severely limiting. How much can you really save and invest when you're dealing with a limited amount of income? Read on to find out about...more
Does your company sell products that make your customers giddy? Does it offer services that none of your competitors can best? Are your products always trendy and on the cutting edge of technology? Well, good for you - but your customers don't care. Great products and service might work for a single sale, but if you want a long-lasting relationship with your customers, your company needs something more than just a corporate identity. It has to have a heart.In today's socially-conscious world, consumers have more respect for and are more inclined to buy from a company that proves that it is conscious of its social responsibilities and is taking steps to fulfill them. According to an Edelman Goodpurpose study conducted in 2008, 71 percent of consumers globally said despite the recession they have given just as much, or more, time and money to causes they deem worthy. More than half of the 6,000 consumers surveyed said even in the midst of a recession they would be prepared to pay more for a brand if it supported a good cause and more than two-thirds said they would be willing to pay more for eco-friendly products. This shows that success will continue to elude you unless you show...more
I have had an enormous response from you all about the first set of Real Estate Scripts. I had a couple of you send in more examples of objections and some that felt like they were being trapped by the expired real estate leads they were talking to.It is true; some consumers like to set traps for unsuspecting agents. Armed with an attitude of...more
In these tough economic times, it's more important than ever to keep your business strong. More and more companies are turning to promotional marketing for their corporate branding needs to stay within their tightening budgets while still fulfilling their advertising needs.There is no shortage of reasons why you should use promotional products to...more
If you make the wrong decision in your marketing efforts, it can cost you major bucks. It can also keep you from achieving your marketing goals-increasing business. While no one marketing method works for every business, there are ways to ensure that whatever marketing method you use works at the optimal level.1. Define your market. Your product or service can't be everything to everyone. Whatever product or service you're selling, there is a specific group of people, businesses, or organizations you should be focusing on for your marketing efforts. Narrowing your marketing efforts allows you to spend your marketing dollars wisely and helps you define the business you're in. For example, if you're a web designer, you may be able to design a website for any type of business. Your marketing budget, however, does not allow you to reach everyone, so in order to spend your money wisely, you focus on marketing to financial service firms. Since you specialize in financial service firm website design, when a financial service firm is looking for a website designer for their next online project, they'll know right away who to call-you!2. Create a marketing plan. It may seem like a daunting...more
Marketing is essential to the success of any type of business. While marketing isn't the only factor that makes a business successful, it is a key factor. You may have the best product or service ever offered, but without some kind of marketing, how...more
You may have something very important to say, the perfect product for sale or offer a life saving service. If you can't get your subscribers to open emails from you, then what you have to say ends up in the trash. The great news is there are ways you...more
Millions of business owners gather leads and subscribers on their website. The problem then becomes, how do we communicate with our subscribers. Nine times out of ten I get asked this question by clients that I've done a marketing plan for. There are...more
Last week, I attended a webinar on the future of marketing. While you have to deal with what is going on in marketing in your daily business life, it's also important to know what you're working toward. You can't get somewhere without knowing where...more
Advertising and marketing professionals all over the world know a secret four-step method to creating marketing pieces that sell-the AIDA Method. And today, I'm going to share this four-step method with you.AIDA stands for:* Attention* Interest*...more
When people realize I walk marathons, one of the questions I frequently get asked is "how did you do it? How did you finish the marathon once you hit the point of 'nothing helps?'"Well, I can tell you it's not easy. Lots of demons come out to play...more