I just returned from San Diego where I walked my third marathon. It took me 6.5 hours. (I'm not a runner, I'm a walker, and that's averaging between a 14- and 15-minute mile.) Now if you know anything about marathons, you'll know that I'm never going to make the Boston marathon with that time. In fact, I was beaten by an 86-year-old woman from South Carolina (we were neck and neck for awhile -- she pulled away when I stopped for a bathroom break,...more
Promoting on a local level poses a unique variety of challenges. It is important to make sure you exude a sense of proximity when you advertise locally, or your efforts to appeal to those living in your area may be left unanswered. Consumers often prefer to do business with companies in their community. The key to advertising locally is to give your potential customers that friendly neighborhood atmosphere while simultaneously maintaining a...more
If anything becomes the worst victim during a recession, it is the marketing budget. Researches say that most businesses allocate nearly 30% of their revenue to their marketing and advertising efforts. Understandably, when the economy is not in shape, most businesses have to downsize their ad budget in a desperate move to reduce cost. However, if business analysts and marketing strategists are to be believed, chopping off the marketing budget is not always the best action to ensure that your business remain competitive during a bad economy. So what is the best way out? The key to making your business profitable is to utilize your promotional resources in the right directions. In other words, you should focus on the key channels that expose your business to your target audience and potential buyers. Targeted marketing campaign often acts an effective tool in such a scenario.Methods of Targeted Marketing CampaignUnder normal economic scenario, businesses usually establish three different strategies directed at getting leads. Although the strategies would vary depending on the specific business models, goals and objectives, they would remain more or less similar for many businesses....more
As most of us already know, multilevel marketing (mlm) is a swift growing industry. It is a solid foundation that is set up so that even the average joe can become wealthy. We all know that this doesn't typically happen, but why? Why does the average person fail in multilevel marketing? Since there are so many companies out there and they are all...more
The main aim of marketing is to promote products or services among potential users. Through the implementation of marketing strategies, a company seeks to occupy a market niche and to satisfy as much as possible the demands of the target consumers. In order to do this, companies use a number of measures to raise awareness of their products and...more
So you're planning to create a membership site; but you have no idea how and where to begin. Well, don't worry! In this article, I'll show you how to find the ideal market or niche to venture into, and create products that will satisfy your members... all while exploding your membership site profits.Tip # 1To achieve lasting success with your site, choose a niche that: - You are passionate about. - You have intensive knowledge in. - Has a high profit potential. - Has a healthy level of competition. You can skip pass the passion or knowledge requirement if you're looking to outsource most of the content-creation or service tasks to highly qualified professional freelancers. The important thing is that your target audience must be willing to invest money on what you're offering. They should be desperate or passionate about the topic. Examples would include people with hobbies, collectors, or those who want financial security.If the market has tight competition but you find it to be worthy of pursuing, you must have a Unique Selling Proposition (USP) to gain an edge over your competitors. Analyze what makes your offer or products different from the rest. If you can't find anything...more
When a company has a promotional giveaway, the powers that be often think that they need to have a big product to give away or their customers will not want what they offer. This is not the case. The truth is that something as simple as wholesale key...more
Small businesses are between a rock and a hard place. Usually they are coming into an environment that already has plenty of competition and they need to find a way to make themselves competitive in an over-saturated market. This means they need to...more
When a company wants to say thank you to its customers, it gives them promotional items with their logo on it. When a company wants to go the extra mile with the gift, they personalize it with the customer's name. These are all great ideas, but there...more
When you think of ceramic mugs, you think of coffee. When you think of promotion, you think of newspaper ads and commercials. Do you think of both in the same sentence? How can promotion and ceramic mugs go together in a viable way? Quite easily in...more
In the world of business, there is only one cardinal truth; customers equal business. If you don't have the customers, then you don't have the business. If you don't have the customers, then you won't have the business for very long. This is why the...more
One of the most competitive industries in the world is the restaurant business. When you open a restaurant you may think that you are getting into a fun business, but it is anything but. It is a cutthroat business where only the strong survive....more