A key skill that separates entrepreneurs from the rank and file is their ability to organize ideas into products. So many times I hear people say, I want to start an online business, but I'm not sure how to create something to sell. How do I make a really high-value information product?"In my business we use something that I think could be very important to everyone who's creating information products. We use a system we call...more
Those of us involved in information marketing often like to think we are different from traditional marketers. But we can still learn a lot from the experiences of retail advertisers, especially the giants who paved the way in the last century.One of the basic tenets of mass marketing is something known as "positioning." In Internet marketing terminology, it's what we like to call "establishing your niche."There's a classic example of positioning...more
Psychologist David Kolb's research at Harvard University enabled him to identify the four learning styles: Why? What? How? and What If? These are important to you in information marketing because, if you don't address all four, you may be losing the attention of a large percentage of your prospects and customers.The third style Kolb identified was the How learning style. It asks the question, "How do I do it?" The way that how-learners take in knowledge is by learning action steps.How-learners appreciate step-by-step systems. They learn by seeing the steps and then practicing them. That's how they actually learn. That's how they figure out the what and the what if of things. How-learners will tolerate the why and the what information that you show them, as long as they believe you're going to get the how. So, that's important. You've got to promise that you're going to show them the how, too. In my previous article, I talked about the why learning style. I mentioned how I had crafted the opening paragraphs to capture the attention of why-learners, by telling they were missing the boat and that's why they needed to know about the four learning styles.Specifically what I wrote was,...more
When starting out in the world of Internet Marketing, you will find much info on the do's and don'ts, black hat and white hat, etc. But there are few fundamentals that one needs to grasp before entering the arena of Search Engine Marketing. There are basically 2 major areas of importance re SEO. Onpage and Offpage. Onpage refers to the quality of...more
For those of you who are lucky enough to have budgets for internet marketing, in the current climate, one has to ask where to get the best value for money. With prices for placements becoming more competitive, and budgets dwindling, money needs to be spent, but where should your cash go?In the last year, much has been said about paid links. Google...more
As we are all aware, technology is now very much a central part of our lives and it is imperative to get along with devices that can potentially change our lives and the way we do things. Mobile phones have transformed the way we communicate and interact with each other, and we now have the ability to say what we want, when we want, at very competitive rates. Apart from the obvious, there are many uses that a handheld device can offer. You can download apps (applications) that can read as a spirit level, or communicate with someone via video, which is a revolution in its self. However, many of us tend to stick to the basics, and are now getting used to taking email with us wherever we may go.Many agencies have tried to monetise this as it is a great channel for Search Engine Marketing companies to take advantage of. With mobile devices such as the blackberry and the iPhone, it is easier than ever to communicate as the devices allow for better composition of messages. However, it is apartment that many Internet Marketing firms are still overloading emails with unnecessary images, which is even worse for mobile users that fail to display these objects easily. A huge percentage of...more
In recent months, Facebook has grown to be hugely popular with over 200 million, that's 1/5th of total internet users coming in the form Facebook users it is obvious to see that this is one steam train that is going stop at any stations. This has...more
A lot has been written about how to attract and retain customers. From the most absurd to the most practical, these tips serve as a guide to most businesses. This article is not about that. This article will focus on what you should do to fail. These...more
You want your customers to see you as a company they can trust. You want them to keep coming back to your company for everything they need from you. However, how are you going to get those customers in to your business and how are you going to keep...more
So you decided in investing in booklet printing. Do you know the things you need in making a layout for these custom booklets? Do you know what initial data you need, and the important tools that you need to acquire? If you feel at all lost in...more
Do you want your design to be noticed when printing posters? If you do, then dump your poster templates and follow us through this guide. Here we have the seven awesome ways for your color posters to be noticed. You do not need any special skills or...more
You may think that business card printing has rigid rules in design and production, but that is all in the past. Today's color business cards are customized in so many ways that they almost transcend being business cards and turn into something...more