Do you want to make no mistakes when you print posters? While perfect poster printing is an ideal most of us can only really aspire for, it is very possible indeed to at least get close to that ideal. As long as you are mindful of your design and you are careful with your options in poster printing you can at least have no more mistakes when you produce your color posters. To achieve this, you must know how to make things close to perfect. In...more
Problem with brochures printing? Is your mind in a twist with all the hurdles you are facing when you print brochures? Well, while brochure printing can be a hard task for most people, you will be delighted to know that hard tasks are not impossible tasks when making brochures.There are lots of solutions out there. In fact there are a lot of simple and elegant solutions that can overcome the usual hurdles in brochures printing. In this article,...more
What is Attribution Marketing?The cutting edge and over-the-horizon concept we introduce for you this time is not just a concept but a prerequisite to business success, productivity and profitability. Attribution marketing is the art and science of logical resource allocation of your company's marketing dollars. The choices are vast, varied and never-ending. How do you prioritize your marketing investments. More importantly, what benchmarks do you use in order to determine when to commit your hard earned resources to blogging, article marketing or press release submissions. Attribution Marketing provides a sound and evolving matrix to answer many of these questions. Sales Method Sequence and Allocating ResourcesSales basics have to be in position. In which order do you sequence an e-brochure, e-mail, e-book, phone call after a potential customer has left behind a calling trail? Do you have a fixed sequence or will you try and pass control to the customer?Another consideration is how much resources in terms of finances and effort are you going to direct toward particular efforts? Through web analytics, we attribute marketing productivity to the various sales tools and allocate...more
A Pre-Listing Package is the most powerful impression you can make on a buyer or seller. This is a package of information that introduces you and your company to a client and explains to them how you are best qualified for all their real estate needs. However, only a small percentage of real estate professionals use this tool that has the potential...more
The purpose of a Pre-Listing Package is to create a distinction in services and reinforce that your personal brand is centered on the consumer and not the agent. This simply means that you should not include ego inflated information about your past achievements, track record, etc in your package. This is of little importance to today's homeowner....more
In today's market, real estate professionals need to market more towards buyers. Many agents focus solely on sellers and are missing out on a great deal of business. Additionally, agents are losing sight of how to effectively advertise and market themselves. There are more effective promotional tools than just advertising in magazine ads or newspapers, which usually get seen once. This article discusses a sure fire way to help realtors get business from homebuyers in any market.The most powerful and effective marketing tool you can use is a pre-purchase package. The purpose this package is to create a distinction in services and set you apart from other agents. If you want to compete in today's real estate market with top producers then a pre-purchase package is a real estate marketing tool you need to use. This is the single most valuable marketing piece you can use. It should be delivered to all prospective clients prior to your appointment. Nothing is more powerful than showing prospective buyers beforehand about your techniques and qualifications as a real estate professional. Firstly, the purpose of a pre-purchase package is to establish credibility as a real estate...more
No matter how you look at it, marketing is an essential component for success in your real estate business. The information contained in this article will give you a wealth of information to aid you in marketing your services to prospective clients....more
Marketing doesn't have to be expensive to be effective, but implementing this is critical. Is your marketing just not generating the response you want? Maybe you are doing these common mistakes.Mistake 1: Talking too much or using too many wordsIt's...more
One of the most critical things a real estate professional can do is marketing. You can be a proficient negotiator, know your scripts like the back of your hand, and know all the information about your services, but if you don't know how to market...more
What can you do to become the one agent every client calls in your marketplace? The answer is simple - eliminate the competition by personal branding. If you brand yourself right, you can create a positive and professional image in the mind of the...more
An effective pre-listing package can mean the difference between securing a flood of new listings or sitting at the office twiddling your thumbs waiting for new business to come to you. Prospective clients usually compare packages delivered by...more
In today's economy the competition is too tough for many agents to obtain listings. It is critical to use an effective real estate marketing plan to convert all your listing presentations into business. However, only a few real estate professionals...more