During times of economic crisis, what do most businesses cut back on to save on costs? If you are a business owner, you have probably answered marketing. True. Most companies look at marketing as more of an expense rather than a means to get back investments; hence, it can very well be taken off the list if you need to cut back on your budget. Printed posters - not this time. Color posters - cross it out. Brochure printing - another one off the...more
Direct mail has been in the marketing industry for many years now. Nevertheless, many business owners and marketers have yet to see its full potential as a powerful marketing tool to have for any business. Direct mail marketing can indeed provide any business with the edge to stand out. And especially in your poster printing, your direct mail strategy can help you provide a unique campaign that would help your target clients to understand and...more
Do you have any questions about online printing? For many people out there, online printing represents a very big change in the way they print their materials. When you print online, you do not really see how the design was sent, how the transaction was paid, and ultimately if it will indeed arrive at your door. So it is just natural to be concerned a bit and have a lot of questions. Well, to help you clear out anything unknown about online printing, here is our great frequently asked questions guide. Hopefully, we can give you all the answers you need to those nagging questions.Is online printing dangerous?One big question about the process of online printing is if it is dangerous. Online transactions can sometimes be thought of as being prone to a lot scams and errors. People sometimes think that their account can be hacked and that they will be charged immensely for the printing order. However, there can be nothing further from the truth. Online printing has been proven to be a very secure way of printing materials online. As long as you critical about the websites you see and only give out your credit card information to trusted websites you should have no problems.How easy it...more
A recent study showed that customers are looking for 4 things when they engage in business or avail of any customer service:1. Customers want prompt and friendly service.This means having a frontline person who is friendly and who can give them what they need right away. Fast and friendly service is the name of the game. Whether you do it on the...more
Just like your booklet printing, newsletters are powerful tools for marketing because more than promoting your business, these collaterals provide relevant and valuable information that many consumers love. Print booklets for one can give your business an image of expertise especially if you find yourself in a guru position where people often go to...more
Even with tough times as what we are experiencing right now, marketing should not be put in the back burner just so you can save in your budget.This is the hard fact: you need to market in order for your business to survive in these trying times. This is precisely the right time for you to double your marketing efforts especially when everybody seems to be thinking the same thing - that of trying to cut back on promotional campaigns in order to save on costs.There is one reasonable and practical way of marketing that will not need for you to break the bank just so you can promote adequately. What marketing strategy will work in these tough times is to find out who your customers are and then customize your strategy to them.That is right. Profiling and understanding your target market can give you a promotional strategy that you can fit within your budget. When you find out who your clients are, then you can do so many campaigns such as producing collaterals like custom booklets, booklet printing, press releases, radio advertising, and even direct mail marketing. The key is to make whatever your strategies to fit your target market's demographics and make sure that you have a...more
Marketing is about selling your business; selling your type of brand to your target market. But frankly, not every marketer and business owner can rightfully say that they have done a god job of it. In fact, many have likely been in a position where...more
Marketing is first and foremost about making a sale and going for that selling proposition. Although your marketing collaterals such as your newsletter printing and catalog printing may be used to provide your target audience with information, your...more
If you feel the crunch then the more reason why you should find ways to cut your expenses. However, a tight budget does not mean that you cannot have letterheads for your business. There are several things you can do to reduce your expenses in...more
There are big print catalogs and there are small print catalogs. These are the usual choices that you face in catalog printing. Each however has a distinct advantage and disadvantage to offer your business. In this small catalog printing guide, we...more
Walt Disney was in his late 30's when he got the idea for Disneyland. His daughters were young and he enjoyed taking them to the amusement park on Sundays. But while his daughters sat on the rides, he sat on the bench, munching peanuts and...more
Are you ready to create your print posters? Do you have all the things you need to create your design? Many people think that they already have enough materials only to discover too late that they lack something, or there are mistakes in their...more