Have you ever wondered what makes some real estate agents succeed where others fail? Remember that doubling your income is all about doubling your business development efforts. If you are serious about doubling your income within the next six months, you must learn how to turn your time and energy into a profit. Once you decide you really want to double your income, don't let anyone or anything stop you from earning it. Marketing yourself as a...more
Every top real estate professional is well scripted, and this is one of the main reasons that they are confident and get listings. Don't take scripting as a bad connotation. (When you give your listing presentations you usually say the same thing to each client so it's no different in preparing exactly what you want to convey.) You always want to be prepared in your presentation. The saying, "If you fail to prepare, then you prepare to fail" is...more
The economic state of the real estate industry in the United States is steadily improving. As you are aware, in the past two years the industry has significantly dropped due to the poor economic status of many people and their unwillingness to spend on a new home. When our economy took a plunge many people were scared to put their money back into anything let alone real estate. However, a lot of the same people are seeing that in order for the economy to turn around they need to spend their money. A great way for them to do this while creating a good investment is to buy a home.In the state of California, one of the largest and most heavily populated states in the country, the median price for a home has risen 1.6% in the past year. This is an opportune time for buyers to buy because the median price for homes is still low. It is also great for sellers because the slow, but steady increase means they can get more for their home. Besides knowing how much you want to spend there are a lot of important factors that play into the sale of a home. Many buyers or sellers aren't aware these complex transactions and they can go through a sale not knowing what they've done.This is one of the...more
A Pre-Listing Package is the most powerful impression you can make on a seller. This is a package of information letting the client know about you and your company. It also explains to them how you are best qualified for all their real estate needs. The Pre-Listing Package is a great tool used to get clients excited about you and your company...more
Many real estate professionals only rely on a couple marketing strategies to attract new business. However, there are many ways to do this, but these are among the most powerful to drive new business your way:Networking: Networking with other top agents in your area is crucial to the success of your business. In doing so, you will be able to reach...more
In the past, real estate companies would brand and promote you and clients would list their home with you, primarily based on the company's name. In this day and age, it's very different, as a real estate professional you need to brand yourself and establish professionalism and a reputation for quality service. A crucial part of branding yourself as a real estate professional is using effective marketing materials. By investing time into creating a professional Pre-Listing Package you will be able to use it over and over again for everlasting results.I would advise that you have a company design a professional package. They will be able to design a quality package that professional, impressive and effective. Creating your own can be a hassle, time consuming and may not contain what's needed to close the deal. Remember, when you give a client a package, the information in it represents you as an agent. Giving a client a homemade or poorly made Pre-Listing Package detracts from your professionalism as a real estate professional. Sellers are most likely doing comparison-shopping with other agents, and if you have a package that is not professional or ineffective, then you have just...more
One of my past clients asked me how he should handle his clients in a tough market. He gave me a little background information on what he was currently doing and I suggested to him the "6 P's" of Real Estate Marketing. I strongly suggest applying the...more
A successful interview or listing presentation starts before you even show up to the client's home. Top agents have specific steps they go through before they arrive to the appointment and obtain a listing. Before you even begin your listing...more
Did you know that drinking water from plastic containers and bottles pose a health risk to you? Many people do not know the risks involved in drinking water straight from plastic bottles and the best part is, some types of plastic are worse than...more
There are numerous types of drinking glass available in the market for different types of drink. Most of us don't mind using a mug to drink water or a tall glass to drink coffee but there are times that you need to know the proper etiquette of...more
If you are regular brandy drinker, then you know what a snifter is. The fact is only a few people know what a snifter is, but that shouldn't stop you from giving away this great promotional gift to your customers. Even if they don't drink brandy, it...more
Travel mugs are an important part of certain people's life. Not like its some life or death situation, but travel mugs do make things easier. For coffee drinkers and healthy shake aficionados, travel mugs avert accidental spills and keep their...more