If you want to use pay per click online advertising to your advantage, the keywords that you choose are extremely important. In fact, the keywords that you choose to associate your ads with will have an important impact on where they appear and their success.That is why it is important that you carefully choose your ppc advertising keywords. Below are a few tips that you may find helpful. 1) One of the best ways to determine whether or not a...more
Are you trying to make money from a pay per click program? If so you should familiarize yourself with the concept of click-through rate (CTR). It is an important part of pay per click advertising.If you are unfamiliar with pay per click program, you may also be unfamiliar with CTR. In a pay per click program, a pay per click ads will be displayed on a website owned by a participating pay per click affiliate. Although advertisers hope that their...more
The top two pay per click programs are Yahoo Search Marketing and Google AdWords. If you want to use pay per click advertising, you may find it hard to choose between them as they are all very popular. If you are thinking of joining both programs at the same time, it is strongly not encouraged. You will achieve better result if you focus on only one of them. But to decide which company to join, the best way is probably to analyze their pros and cons. First, let us start by examining Yahoo Search Marketing.One of the biggest advantages to using them is their ads display frequency. Do perform a search with Yahoo. You will notice they have advertisements displayed on the top, bottom and right side of their search result page. This translates to a higher probability that your advertisements will be seen before the user click on any of the search result link!But the main drawback of using them is they are still quite new in this area as compared to Google AdWords.Next, let us look at Google AdWords. As Google AdWords is the most established ppc program, this is probably the biggest plus point for choosing them. Also, you will not face with the issue of lack of support as there are lots...more
In this article, I am going to address one of the biggest fears that people have about pay per click (ppc) advertising. We know that there are many programs which promises huge profits but some of them are actually scam. How can we identify whether is ppc advertising a scam? If it is not, how a newbie can get started with it.No doubt there are many...more
What is Google AdWords? If you type "AdWords" on Google, you will find Google AdWords. You can create an account to have a better idea about what it is. Creating an account is free. When someone uses google AdWords they have one of these objectives: promote a product, service or website.If you have an account, then log in. You will see that you can...more
Many of you know what Google AdWords is. You probably know that you can set up 2 types of campaigns: Google Search Network (more common one) and the Google Content Network. But, which one is better? What are their strength? Their weakness? You will learn all about it in this article.I do not want to let any of you left out, so for those you are starting, there will be a quick explanation on each kind of campaign.Google Search NetworkThis is the campaign that most people set up. Your ads will be displayed on the google search network.- It is an easy to setup campaign. You need to get your keywords, set your budget and then your campaign will start running once approved. (+)- Having a well setup campaign, might give you more profit than a content network campaign. (+)- Very high bid price for some keywords. There is many people using this type of campaigns. This means that there is more demand and same supply. Price increases. (-)- If you do not know what you doing, you can blow up a lot of money with this kind of campaign. (-)To get good keywords, just use the "Google Keyword Tool". It is free and easy to use.Google Content NetworkIf you choose this type of campaign you will have...more
Author: Neel PatrickPay per Click advertising has been around a few years now. Pay per click is a multimillion dollar industry which, as yet, is still in its infancy. There is no telling how big PPC will become in the future, but there are certainly...more
Pay per click advertising is fast becoming a popular method of securing web visibility and driving more traffic in quick time. The number of website publishers who have endorsed this search engine optimization (SEO) method is increasing by leaps and...more
As a marketing manager whos working from a limited budget, its imperative to husband your resources when advertising on the search engines. A poorly designed or inadequately maintained Google AdWords campaign can drain precious dollars, eat up your...more
We would like to share some basic but almost mandatory tips for the Google ad words or any other interactive advertising campaign. These tips can help you to get maximum exposure and business leads in your limited budget.Structuring A CampaignNow of...more
Properly organized PPC campaigns can lead to amazing returns as well as some great brand-building opportunities. Every campaign requires a lot of time and effort in order to be managed properly. The role of pay per click management services is to...more
How AdSense WorksPart 2Site Targeted AdvertisementsWhen considering such advertisements, the advertiser decides which page or pages on which to display advertisements, and pays on the basis of cost per mille, or CPM. This is a commonly used method in...more