People are drawn to your ads when you are relevant. Being relevant means speaking to them with the right words at the right time. This is also the formula for success for paid ads. When you are relevant, people click on your ads, the ad company will reward you for it, your cost drops and your profit soars.The question is: what do most ads company base on to charge you lower for your ads? 1.The CTR of your individual keywords as they perform...more
To excel in creating a list of high quality keywords is absolutely essential. Your list represents your money making paths. As such, it is important to understand the nature of keyword markets and how you can cope with the competition of bidding for keywords.1.Every keyword in your list is a market of its own because they represent a mindset when people have when they type the keyword in their search. When people type in the keywords, they are...more
Advertising is actually selling in print, which means that you should use the same words as you would use when you are on the phone or sitting with a prospect, convincing him to buy something from you. In the process of selling, you should explain what you are selling to someone who might buy.Here are some tips to write better ads.1.Include the keywords in your ads. At first look, the prospects will know that this ad is relevant to what they are looking for. To enhance this efficiency, you have to create different ads for different keywords. 2.Ensure your ads list the benefits first, followed by the features. Features describes your product how big or small, what it includes. Benefits are advantages a customers gains from using your products.3.Choose the right URL to increase the effectiveness of your ads. A relevant URL can make a difference to your clickthrough rate. For example burnyourfats.com would give you a better idea what it the site about, rather than byf.com/secretsTake note that some of the all time successful ads will surprise you. They are never the most flashy, brilliantly composed ads. They perform the function of saying the right things at the right time to the...more
Pay Per Click (PPC) advertising is one of the most convenient ways of increasing traffic. In the Pay Per Click system, the advertiser controls the ad campaigns. It is possible to place and target ads precisely so that the advertisements relate to and match specific searches. Additionally, PPC advertising offers a mechanism by the advertiser can...more
In the face of tough competition, you can still come out ahead in terms of profits. Heres how you do it: be slightly better with your use of keywords, slightly better in visitor value, slightly better in your follow-up with customers and youll be beating the competition!1.Design a killer ad copyA well written ad copy will improve your position as...more
This is could be the most important ingredient in your marketing campaign. Once you get this right, everything in marketing becomes easy. And without it, people will be in a constant struggle.What is a USP?USP refers to unique selling proposition, it is something special about you that your customers cant find anywhere else. In simple, its what makes you you. Your USP emphasizes the uniqueness of your product and the benefits that follow with it how it can help your customers solve their problem immediately. Here are some guidelines to coming up with your own USP.1.Why should they read or listen to you?2.Why should they believe your claims?3.Why should do anything about what youre offering?4.Why should they take action immediately?Being able to answer these questions in your ads will make your message strong and compelling. Build an unforgettable personality around you USP. In this way, you will be able to attract the interest of your prospects. Remember, with ads, you only have a split second to capture your prospects attention. With your USP, you are no longer a common internet marketer. It allows you to make an impression and stand out. This is refreshing uniqueness which...more
Pay per click advertising can surely help you to increase your website traffic and sales if properly implemented. But for it to work to your advantage, you need to use it properly. Regardless which pay per click advertising program you choose, you...more
To promote your business online and increase sales, using pay per click advertising is a powerful channel. However, this method is not suitable for everyone. You may wonder how to decide if pay per click advertising services can help boost your...more
Pay per click advertising is a great way to market your business online. An important part of this form of advertising is keywords. It not only has an impact on your success, but it may also impact how much you pay.Once you have determined what...more
PPC advertising is known to be expensive. But what if there is a strategy that will lower the cost but remain effective? Would you be interested to try it? You may have heard about the importance of keywords if you have been trying out before with...more
Pay per click advertising programs such as Google Adwords allows you to choose where you would like your advertisements to appear on a webpage. This is often known as position preference.If this is your first time participating in a ppc bid...more
Keywords play a critical part in your pay per click advertising program regardless if you are an advertiser or an affiliate. Essentially, with ppc advertising programs, your success depends on your keywords. And for your keywords, there are two...more