Website designing is not ruffling with graphics and colours as one think. Its one of the pivotal segments of website which one should purse with at most care and deft touch. Its one segment which has ever changing fads and trends, and with visual effects and other gimmicks at its helm, its most happening field in website maintenance. Web designing include all design features which give shape and form in a website. It actually determines the way...more
AdwordsOverviewThis is Googles main source of revenue, at US$21 billion in 2008, and their foremost and most prestigious advertising product. Adwords offers both pay-per-click (PPC) advertising together with site-targeted advertising suitable for both text and banner ads (which is a form of online advertising in which the ad is embedded into a web page, either wide and short, or tall and narrow, which is why they are called banners).The Adwords...more
While KeywordSpy Tracking mainly aims to help the user spy on competitor keywords, the keyword tool subsequently gives ideas to user on how they would construct their ad campaign, from the keywords right down to the ad copy they will use.And what makes KeywordSpy Tracking more fit for this is that it operates on a real time basis, allowing the user to thoroughly spy on the frequencies such ads would appear.But more than that, this keyword tool can give you the bigger picture of how ads and keywords can convert into benefits for the sites they are serving.For example, in your KeywordSpy Tracking campaign for flower delivery, you would see two ads today for your competitor FTD Flowers in the above example.With the two ads from the KeywordSpy Tracking module for the competitor FTD Flowers, the one on top has less impressions, or has been less seen as compared to the next ad (as denoted by the orange circle). Yet the one on top ranks higher. Why so? The Percentage Served shows the top ad has the higher figure. Therefore, even if the top ad has been seen less, it has been converting better than the one below it.Yet a misinterpretation of this data lies in users almost taking the keyword...more
Pay per click is one of the most widely adopted online advertising methods. Its popularity stems from the fact that it puts both the advertiser and the host at an advantageous situation. In this technique of advertising, you put display your ads on the host site, that is, the search engine. And the search engine is paid for the advertisement only...more
Is your absence of search marketing local tactics preventing prospects from finding your local business? If you are in the business of local services like pet care, real estate, moving and storage, taxi services, and essentially any other type of service that generates local services to its community you need to use search marketing local to aid...more
Advertising on search engines is undeniably a paid for traffic source that seems to be a bewilderment to many online marketers. With that in mind, there is a place for you in this massive search engine conundrum, no matter what size your business. It makes no difference who your product appeals to because search engine reach is extensive. Google is a behemoth when it comes to search engines and gets about 65% share of all keyword searches as of August 2009. Familiarity with Google Adwords is vital knowledge you should possess in order to advertise your business successfully no matter if you are brand new to Internet marketing or a superstar entrepreneur. What follows are five of the most important tips for Google Adwords success. 1. Choose keywords that represent your businessKeyword competitiveness is often a good metric for determining who will catch sight of your ad but is not the only measure as to which ones will convert to sales. When running an Adwords campaign choose keywords that have a decent volume of daily searches and most accurately epitomize your business. If your keywords fail these quality factors then you may lose a large portion of potential customers.2. Run...more
After creating your website, there are many things you can do to increase the traffic and build a strong audience. Whether you are selling products, advertising your services, or simply building an informational website, the concepts in online...more
Google Adwords is where you can create campaigns to promote something on the google search network or on the google content network. For this article we will talk about the search network, since is the most common on, and where most people fail.To...more
As you know there are 2 types of campaigns that can be created on google: search network and content network. If you choose search network, your adds will be displayed on the google search engine, while on the content network, they will be displayed...more
As you probably know, when you create a campaign on google adwords, you can advertise on their search network or content network. AdBrite its similar to their content network, in other words, you can advertise on the websites you choose too. But, is...more
If you know what google content network is, then AdBrite is similar to that. When you start creating a campaign on AdBrite.com you will be asked to fill some fields. I will explain below all you need to know about it, and in each field how you can...more
Quality score is very important in any Adwords campaign. Higher quality scores will give you cheaper CPC and higher ad position.First of all, if you dont know already you MUST know what is the Google Keywords Tool. Its an amazing service that you can...more