Pay Per Click Traffic - Is it Still Worth It? Pay per click is one of the most widely used advertising models on the internet and with Google AdWords leading the way, it allows you to use Google's web dominance to your advantage. Search traffic is still the largest traffic component on the internet and with social networks catching on, there is one fundamental difference that we need to consider as advertisers.Everybody seems to be jumping...more
5 Fatal Mistakes to Avoid in Pay Per Click Campaigns - The Dark Knight "My name is Dalton Russell. Pay strict attention to what I have to say, because I choose my words carefully and I never repeat myself......." are the opening lines from the movie "The Inside Man." If you are wondering what these lines have to do with this article, I would say, sometimes I really wish Internet Marketers take themselves seriously and more importantly...more
Successful Pay Per Click 'Ad Copy' Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed. Since the webmaster is paying for each click it's very important to have ad copy which conveys the right message to the right person. The challenge is the small area available from most advertising networks like Google (AdWords) or Yahoo! (Overture).Successful PPC advertising campaigns should be made of at least 3-4 different versions of an ad for the same product. Advertising via PPC is not a "one size fits all" procedure. A webmaster should make sure he/she defines the right target groups before getting into the process of writing the ad copy. Studies have shown that if important keywords are included in the ad title and the body the conversion rate is going to be higher. This is going to be a challenge in many cases as the ads in pay-per-click search engines offer limited space. Google AdWords as an example allows for the following...more
If the companies want to enjoy satisfactory results from search engine marketing, pay per click advertisements and SEO, then it is essential to have complete knowledge on types of search marketing activities. Achieving search listing is crucial to the success of website and to obtain these listings, various marketing activities are involved...more
Search engine marketing decides the fate of any website; hence it becomes extremely important to understand the nuances of this process. If the SEO marketers are confused about this, then it might affect the company in terms of poor results from search engine optimization. In order to get higher returns from all the marketing efforts, it is crucial...more
Pay Per Click Strategies-Top 3 Ways To Make Money With PPC If you are a novice and want to dive into the world of buying web traffic, you must invest in learning some pay per click strategies. Why? If you don't, you will most likely spend any money you saved by not training directly to your PPC ad network and see very little results. That is a very frustrating result for anyone, and is often enough to discourage most people from diving in again. It's a little like gambling, except without the casino and free stuff. However, the end result is the same. You've spent your money on ads that brought in no revenue. So, you'll need to invest either time or money in learning how to effectively use PPC. The beautiful thing is, once you learn what you are doing, you can set up effective campaigns and they pretty much keep working indefinitely, so it is not something you'll need to learn, and relearn over and over. Seems like a pretty good bet, right? However, before any of that happens, you need to find out how it all works. Then, find out how it works for you. Anyway, here are the top 3 ways to learn Pay Per Click: 1.) The Google Way- Let's face it, Google has a pretty darn high...more
6 pay per click tricks to stay you in front As you'd be well conscious by currently that with the onset of World Wide Web and Search Engines, online advertisements have picked up momentum. Gradually the entire online market strategy too has...more
PPC Ads - Get The Lead Use The Newest Way There are many folks who believe pay per click advertising does not function for network advertising. Even some of the top experts in pay per click marketing have gone on report to say that pay per...more
An Outlook on Pay Per Click Campaign Pay per Click campaign or advertising have been welcomed to a great extent by a lot of webmasters all over the world. This is one of the most popular methods or marketing tools used for the purpose of...more
Pay Per Click advertising is text based advertising on search engines or content networks which means that any webmaster can bid on a number of keywords that are related to their industry. This can be very effective if utilized correctly...more
Pay per click Pay Per Click (PPC) is an internet advertising model used on websites in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keywords, phrases relevant to their target...more
Basic Facts About Pay Per Click PPC, or Pay Per Click advertising means that you, as the advertiser, would pay only when your advertisement is clicked and the potential client is directed to your website. This is a cost effective way of...more