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quot;Three strategies" do the work of new pharmaceutical investment business - Medical Logistics - pharmaceutical industries

quot;Three strategies" do the work of new pharmaceutical investment business - Medical Logistics - pharmaceutical industries


As a new major Pharmaceutical Industry In the early preparation business, it is important preparation is the product of a business investment. In my view, the product investment to achieve two basic purposes: First, after opening the business to prepare for rapid promotion; Second, during the opening ceremony for the pull to event sponsorship. But the new company because there is no well-known in the industry, upstream manufacturers know enough about the enterprise, so a lot of investment there is difficult work. This requires us to pay attention to investment strategy.

Category positioning should be clear New pharmaceutical companies for investment, the first category to have an accurate positioning, investment object is what? What is the purpose?

The author believes that investment in the first place at this time to be divided into two categories: New Investment; commonly used drug investment. New in the country should refer to those non-branded generic drugs, some special medicine, hospital medicine is not this precious embodiment; and investment is often used drugs Medicine The daily operation of the bulk of species tend to have more mature distribution channels and management systems, the pharmaceutical company's main products.


The author believes that the main purpose of new investment is a rich variety of enterprises, and enhance overall corporate future operating margins. Overall, the manufacturers of such species is small, they are very much like their own species can be commercially efficient push-to-end enterprise, therefore, solicitation or for more positive general attitude. The commonly used drugs are often a number of mature species, the pharmaceutical companies are more extensive operation, but also has different characteristics:

New pharmaceutical companies is very difficult to get the brand through investment as a tool commonly used drugs first, second Proxy Right, to better connections with corporate officers or units of study in the past to attract resources, first Cooperation Up has been good. Rather than the commonly used brand drugs, because a large amount, channels are not very standardized, were attracted to the possibility of still very large. This species can be used as the focus of investment and strive to manufacturers in the business exhibition opening, after opening the account of operational cooperation to give greater support is very possible.

The common classification of investment in accordance with formulation, which is a specific means of procurement management, and business development stage, procurement officers associated with great maturity, I believe that pharmaceutical companies do not necessarily fit the new.


Work focuses on investment Varieties investment, we must distinguish the focus, pay attention to implementation of the strategy. Specifically, I believe that the Company's investment team can be divided into three: Purchasing Department is responsible for general medicine and a large variety of investment and business negotiation work; counting the little girls department manager at the fast approval of new drugs under the leadership of investment and business negotiation work; Hospital Department (or stripped from other departments, two people who have some experience) for health goods investment and business negotiation work. This division of labor, both departments to ensure staff are among the retail type things to do, but also training young people to enter the operational status as soon as possible, a reasonable allocation of resources to achieve business results.

Need to pay attention to is that investment must be strategic, planned to carry out:

New drugs and generic drugs Merchants Merchants first task Varieties, in principle, can be confused species, especially some of the more important varieties must be experienced by a mature procurement staff to follow up, no work experience in order to avoid billing staff After hastily exchanges affect the cooperation of the next step. In general, the new variety of information gathering can be responsible for new drug investment group, the team members mainly from newspapers, magazines, network information platform choice, the choice to organize the information into reports, first of all pay a buyer for the purchasing department screening; all suitable buyer came forward to discuss, and direct investment by the buyer, the rest of the species by the direct investment group of new drug investment. For health care products, health products from direct investment and the investment group business meetings.

Be explained is the ability to attract more species may enter into an agreement is certainly good, but in terms of difficulty for new pharmaceutical companies not small.
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