Those who start a dollar store run head-on into many challenges once their store is open for business. For many the challenge was to add just the right dollar store merchandise to meet the basic needs of their shoppers. They focused on adding items that shoppers use day-in and day-out in anticipation of the dollar store sales these products would generate. The fact is these core items are essential to both sales and success. Yet...more
On this episode of Sales Management mastery we go into part 2 of our series on the Seven Forces of Sales Motivation. We continue with forces 5 through 7 and further develop our understanding with our psychology of motivating peopleAs a quick review, we went through the first 4 of the 7 forces of sales motivation on last week's episode. On this week we will finish up on 5 through 7.Just to reiterate, the 7 Forces of Sales...more
If you've ever cooked noodles you know that you can determine if they are done by throwing the noodle against the wall to see if it sticks. If it does, then it's done. When I think of 'features and benefits', I think of someone throwing a whole pot of noodles against the wall to see what sticks.What is 'features and benefits'? Well, Dale Carnegie would say that by listing all of the features of your product and all the benefits that will come to you as a result of using this product, that you'll finally say enough and hit on something your prospect may find important.When I hear a sales person start up with features and benefits, I immediately peg them as old-fashioned and get turned off. It doesn't work anymore. We're too sophisticated and we're used to people trying to sell to us. It's about as effective as throwing a pot of pasta against the wall. It also has the unfortunate side effect of making the sales person seem smarmy and outdated.This brings to my mind the character of Gil Gunderson on 'The Simpsons'--a hapless, nervous, paranoid, salesman who uses old-fashioned techniques (by the book). He sweats, begs, lists off reason after reason without paying any...more
Marketing experts agree that 50% of your success depends entirely on the type and quality of calling lists that you have. It can be used successfully by most businesses. It is used to sell products and services to prospect buyers.The right lists helps you reach out to prospects. However, you have to make sure that it is targeted to...more
When you have a store the layout of your store can have a huge impact on the success and sales of your business. There are a few tips you can follow to help make your store profitable and also economical in the running of your store.It is ideal to do some planning into your store layout before you open your store, but in most cases...more
Promoting your products can easily be done with the right tools and planning. If you have the accessories and the proper planning you can improve your sales and also increase profits.One of the most common ways of promoting your products is with proper planning; keep in mind what you want to promote each week or even each day. There are a few factors you should consider when promoting certain products. For example you will want to look at the markup of the product that you are promoting, its ideal to sell something that either has a high sell volume or a product which makes a lot of profit.Although you will not want to promote something for a sale that doesn't have a high volume of sales. Another thing you will want to keep in mind is the time of the year and even the weather. For example if it's a hot day outside you will want to focus on things people will buy when it's hot outside, perhaps fans, air-conditioners and swimwear. You will want to focus your sales on holiday specific items as well.Another good choice for promoting your products for your store is by using various accessories to give your products that extra exposure to your customers. Some of these POS...more
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Facebook -Generate A Tidal Wave Of Free Traffic And SalesCreate a second income and explode the potential of your online or home based business. Learn the secrets of harnessing the power of social media to drive a ton of traffic to your...more
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How To Make 5,000 Sales Calls In One DayGerry Robert is the author of 5 bestselling books including The Millionaire Mindset. You can get his 4 NEW videos for FREE. Each one is jam-packed with tactics that will teach you how anyone can...more
How To Boost Those SalesGerry Robert is the author of 5 bestselling books including The Millionaire Mindset. You can get his 4 NEW videos for FREE. Each one is jam-packed with tactics that will teach you how anyone can become an...more