A Corporate Image Is All In The Eye Of The Beholder
For a company which is nearly 30 years old and which has over 30
,000 employees spread across the globe, it is a source of continual interest to see how the organisation is perceived by both its staff and clients around the world.
Founded in 1983, Marcus Evans is one of the worlds leading providers of business intelligence events and global summits. As a company which is in regular contact with top business leaders in every continent, it is vital that it constantly monitors its image.
It therefore makes a point of searching for all relevant reviews whether they be from staff or client companies. These comments are generally favourable with Richmond Fiduciary Group, for example, observing that the quality of delegates at Marcus Evans events is very high and that the events themselves are very professionally organized and meet the expectations of most business powerhouses. Meanwhile, Siemens has detected a pleasant but professional working ambience within the company which is a reflection of a satisfied workforce performing well.
Indeed, the companys employees seem to be, by and large, a pretty happy bunch even though their remuneration structure is highly related to performance. Only a relatively small proportion of employees work on the actual planning and organisation of conferences, with the rest busy on the phones detailing forthcoming events and selling delegate places.
The end result is that successful employees can earn substantial sums and are more than happy to speak and write about their employer in glowing terms. By contrast, any negative comment from employees past and present is usually attributable to the fact that those individuals, for whatever reason, simply could not hack the work and put enough bums on seats. There is nothing worse that jealousy of ones more successful colleagues and you can imagine a number of failed employees taking it out on the company itself. Not many people are prepared to admit their own shortcomings.
From an employers perspective employee mental health should also be important. A Kansas State University researcher says employers should be concerned about the well-being of their employees because it could be the underlying factor to success.
"The benefits of a psychologically well work force are quite consequential to employers, especially so in our highly troubled economic environment," Wright said. "Simply put, psychologically well employees are better performers. Since higher employee performance is inextricably tied to an organization's bottom line, employee well-being can play a key role in establishing a competitive advantage."
by: Brendan Wilde
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