A Guide To Corporate Christmas Gifts
With time seeming to fly by quicker and quicker each year
, it is never to early to begin thinking about Christmas. When it comes to it, there are a huge array of factors for a business to take into consideration, from arranging Christmas parties to buying corporate client gifts, and thanking staff for their continued efforts throughout the year, the list seems endless.
One of the first Christmas considerations is sorting out Christmas cards, which can be sent to clients, potential customers, staff and suppliers. This makes the design of the card very important. Many businesses choose to have personalised cards either using a company specific image, perhaps of the team, or something significant to the company. Personalised cards often allow a message to be printed in the inside, which can be a vital time-saver if sending cards to a wide audience. For that extra touch of professionalism, many opt to incorporate their company logo somewhere on the design.
When it comes to choosing presents, it can be immensely difficult to think of new and original ideas. In order to give your gift that extra wow factor, it means going beyond that bottle of wine you buy each year, or the standard box of chocolates. Personalised gifts can help demonstrate that you have taken the time and effort to think about what the person would actually like.
If gifts are going to be sent to a diverse range of customers it can be hard to choose a gift that caters for all tastes. However, personalised engraved items such as keyrings and photo frames can suit everyone regardless of age and taste. Additionally if sourcing these from a specialist company, it can be possible to order large quantities at cost effective prices.
If your business operates in the B2B sector, it can be more appropriate to offer a business related gift, with a huge range of items available in the market place some popular options include USB pens, diaries, iPad covers and even branded mobile phone holders. As well as serving a purpose this also means that whenever the client uses your gift they are reminded of your business.
However, if your business operates in a particular sector, or the majority of clients are a particular demographic, it can be a great idea to choose something geared towards them, and that compliments the business. For example, a beauty related business could send manicure sets or vanity mirrors to their female clients. These can often include a company logo somewhere on the packaging or on the actual product itself, so that whenever the receiver uses the gift they are reminded of the business.
A slightly more luxurious option, which could be sent to key clients or valued long term customers is gift hampers. There are usually a range options from smaller hampers with wine, to larger family sized options which include treats for the entire family. These often include a gift card with the option to include a personalised message.
Another considerations to include in your gift searching is whether to use environmentally friendly products such as diaries made from recycled paper. This can be especially important should your business have a strong environmental stance.
by: Angela Wagstaff
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