4 New And Free Powerful Online Recruiting Tools
4 New And Free Powerful Online Recruiting Tools
Even with the ups and downs of the business cycle, hiring qualified employees is a task faced by all successful businesses. Your ability to identify, cultivate and recruit top talent often means the difference between success and failure. That's why so many business invest heavily in newspaper ads and top notch recruiting agencies. But these days you don't have to spend a dime to attract top talent by using some free online tools.
Old School: Newspapers, Job Boards, Employee Referrals
In the beginning, there was the employment advertising section of the newspaper. The lack of other viable options meant that newspapers could charge handsomely for their services, and also made the employment adverting section of a local newspaper a natural starting point for many job seekers.
This started to change with the increasing ubiquity of the world wide web: Instead of employment advertising in print, online job sites such as Monster, Hotjobs and Careerbuilder offered a more dynamic, flexible and searchable interface for both employers and job seekers - and these new sites were consequently able to command high fees for their services.
Finally, employee referrals tended to be informal or 'Rolodex' based: Prior to the increasingly dynamic, highly networked environment of Web 2.0, it was comparatively difficult for a firm to have to have a process in place to harness your current employee's existing professional and social networks in recruiting efforts.
New School: Craigslist, LinkedIn, Facebook, Twitter, Employee Social Networks
The Internet is a mature but still constantly evolving technology: Just as newspapers lost market share to paidjob boards, employment sites like monster.com are now seeing their market share eroded by upstart competitors. Craigslist has become extremely popular by offering free or very low cost job postings. Why pay for expensive employment advertising when there is a free (or very low cost) alternative available? Craigslist may not be the answer for all recruitment scenarios, but it is an attractive place to start.
LinkedIn: The preeminent professional online networking site, LinkedIn, now has more than 40 million members worldwide. LinkedIn has continuously refined its platform and now includes recruiting tools, including the ability to post job openings within discussion forums, profile updates, and to create company profiles. LinkedIn members can also advertise their openness to exploring new opportunities on their profile. LinkedIn, as an explicitly professional social network, has become a natural starting point for many job searches and recruitment campaigns.
Facebook: As of April 2009, the popular social networking site had more than 200 million users - a figure larger than the population of Brazil, and with surprisingly diverse demographics - the site is emphatically not just made up of high school and college age students. Unlike LinkedIn, Facebook is an environment for social interaction, rather than professional networking, job search, and recruitment. Businesses have the ability to create 'pages' (dedicated sites) and to share updates, including job openings and internship opportunities with their 'fans'.
Twitter: The popular micro-blogging site is a useful tool to broadcast job availability to a tech- and social-media savvy audience, and 'tweets' (short, 140-character Twitter posts) may be targeted to specific locations or categories by using hashtags, a kind of twitter-specific shorthand. Twitter and Facebook are both tools that can be used to advertise the positive aspects and benefits of working at a company and can be deployed to help build up a desirable employment brand.
Employee referrals: Statistics show that employee referrals are among the best sources of a company's new hires. LinkedIn, Facebook and Twitter allow employees to function as informal recruiters by sharing information about job openings with their professional and personal networks, expanding the pool of potential applicants. Companies can actively encourage their employees to assist in the recruitment process through informal or formal reward programs.
In many ways, it's an entirely new world of recruiting, a new environment that opens up many opportunities to connect with potential hires. Campaigns that once would have cost thousands (or tens of thousands) of dollars can be now accomplished with a range of low cost and free tools while attracting well qualified applicants. Additionally, these tools and techniques are available to organizations of all sizes and across a wide range of industries - they are not just for the big players in the technology space, and can be put to good use by smaller firms in a variety of fields. When it comes to talent acquisition, don't be afraid to experiment with the options offered by the social networking platforms discussed above - you may uncover a treasure trove of qualified candidates wanting to join your firm.
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