5 Mistakes To Avoid When Starting A T-Shirt Printing Business

5 Mistakes To Avoid When Starting A T-Shirt Printing Business

If you're thinking of starting a t-shirt printing business, you might have already heard about how easy it is to set up a business in this industry and turn your ideas into profit pretty quickly. It's important however to bear in mind that many t-shirt printing businesses fail in their first year, usually because of a lack of preparation and research. Without properly investigating the pitfalls, it's quite easy to make simple mistakes that can lead to the downfall of the business. Here is my list of 5 classic mistakes many t-shirt printing business owners make, and how to avoid them. You can find more information on starting a successful t-shirt business here --> Starting A Successful T-Shirt Printing Business

Setting Prices Too Low

Too many businesses try to compete on price alone, which can be a massive mistake for a startup. If you start your t-shirt business by advertising low prices, your established competitors might drop their prices to compete with you (and win the price battle based on their existing good reputation). You're also limiting your cashflow and profit. Try to use other ways of enticing new customers, such as offering excellent service, top quality products, and working hard to establish your business by using a variety of marketing methods. And price your services to cover your costs and make a profit.

Offering Too Much Choice

By offering a huge range of products and options when just a few will do, you could be over complicating the order taking process, and confusing your customers. If you're offering a custom printing service, for example where customers can have any message printed on a t-shirt, limit the number of font choices and print colours available to speed up ordering. Research your market properly and offer only the most popular products, colours and sizes. Offering excessive options will also mean holding lots of stock, which is costly. Of course, it's important to offer choices, but try to find the optimal number of options to make order taking and operations efficient and easy for your customers to make a selection quickly.

Choosing The Wrong Location

It is important to give lots of thought to where you open up your store. If you're taking the option of operating your business from home, consider the extra effort you will need to put into marketing. If you're thinking of renting a shop unit, be sure to take into account how visible it is from the main street, is parking available, are there neighbouring businesses who can support your trade (in the same way a drinks store next to a food takeaway would do well, think of types of businesses that complement a t-shirt printing business). If you're expecting the majority of your customers to be businesses, a shopping mall might not be the right location.

Not Making Proper Use Of Downtime

There will be times when there are no customers coming into the shop to keep you busy, and it's easy to get tempted to aimlessly surf the net or play games on your mobile phone. Instead, use this time wisely by checking your merchandising displays, participating in online business forums (a good place to network for business), and other online marketing activities. Quiet periods should be treated as marketing time, not rest time, if you want your business to be a success.

Failing to Network

If nobody knows about you, how can they use your services? A lot of your potential customers are stuck in their own business premises all day long, and the only way they are going to learn of your existence is if you go to them. Take time out whenever you can to visit local businesses - be sure to take plenty of business cards - and introduce yourself to as many people as you can. I often use this tactic to drum up business on quiet days.

So there you have 5 common mistakes can lead to business failure.

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