5 Questions You Should Ask Yourself Before Market Your Public Speaking Service

If you were to be hired to provide a product to a client

, you would need to understand what needs that client has so that you can tailor your product to meet those needs and to therefore fulfill the buyer's demand.

In public speaking, you need to understand what the audience is looking for when giving a speech. Before you can do that, you must understand what the person or group that will hire you is looking for. Since they hire you, you should be able to meet their goals.

In order to do this, understand what the organization hiring you is looking for in a qualified public speaker. In an interview with the organization, they are likely to want to gather facts about you. Some of those facts include these qualifications.

Do you have a topic that is right for their audience?

The company hiring you is looking for you to accomplish some goal. This could be motivating their employees or it could be an educational goal. Regardless, do you meet that goal for them?

Do you have references to back you up?

The company wants to be sure that you have references, some type of qualification to be there doing what you are doing. You may be wondering where this is going to come from. It will be something addressed later by this book. For now, realize that you have to be a proven success to the company hiring you.

Do you have an effective way to communicate your message?

Here, they want to be sure that you can drive home a winning presentation. Most want to have public speakers that are able to provide audio and visual demonstrations and materials to really bring out their point.

Do you offer the ability to customize your message?

If you are speaking to a group of employees, will you be able to customize your message to that company? Doing so can really be an effective way to bring in the information that the company is looking for. Many companies today are hiring professionals to do just that.

Are you able to hold the attention of the audience?

In short, you do have to be somewhat of an entertainer in order to be successful. Organizations are looking for people that will stimulate thoughts and goals, but that will do it in a way that is enjoyable. Few companies will hire you to bore their audience. A good way for this to happen is to involve the audience in the presentation.

Last but not least, for most professionals in public speaking is that they need to sell their speaking abilities to make a living. But, organizations hiring you to do so will question if the value of what you are providing is worth the cost that you are charging. A big, well known name brings in more money, but so does a creative approach. Also, most organizations want to be sure that you are providing them with all that you can which means appearances before and after to talk to guests as well as an overall willingness to go above and beyond.

Organizations demand quality products and services. They want to be provided with the best of the best. If you can meet this need, the demand for your services is very high.

by: Faizarul Izuan Madznan

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